In this article, we will examine many recent observations being discussed in the world of SEO mid-way through 2013, and show how Google's algorithm has likely changed this year. Hoteliers and hotel marketers may need to adjust their SEO strategies in order to adapt to today's SEO. That said, just because we notice a trend in SEO, does not mean that the trend is an accurate or complete picture of Google's algorithm, as summed up with the famous phrase "correlation does not imply causation". Just because we see X being used on high ranking websites, for example, does not necessarily mean that Google uses X to rank websites highly. READ MORE

Revenue management is no longer just about gauging and setting the right price - it's about creating value and generating demand. Revenue management is as much about marketing to the customer and delivering ongoing quality service as it is about giving a good deal. So what is this new art of revenue management and how does it impact a hotel's product and its value? Here we talk about revenue management in relation to the various channels and their importance as well as the impact of online content, guest reviews, digital marketing and loyalty programs. READ MORE

This time of year, we are used to creepy, scary things - but your card processing costs shouldn't be one of them. However, card brand interchange fee increases in October are used by many processors to hide other charges that needlessly inflate costs and contribute to the gradual, dangerous rise of cost creep. If not monitored and managed properly, cost creep can cost hoteliers thousands of extra dollars each year, making it imperative that you understand what you are paying for - and why - and how you can control expenses. This guide offers practical tips on how you can manage various factors that exacerbate cost creep, and determine if you are being tricked or treated (well) by your payments processor. READ MORE

Revenue Management is critical to optimize an Organization's price (and value). What is its state-of-the-art and which should it be, by now? Is it just a function of Revenue Managers? Is it the sole function one needs to optimize for sustained price increases? Are Organizations really getting it as to price optimization, in a broad sense? What other bodies of knowledge are core to maximize enterprise and economic value through pricing? In a time of Big Data, a new holistic vision, brought under Revenue Management automation methods, should arise to elevate the industry to even more sophisticated levels of competitiveness through pricing. READ MORE

Rooms revenue management (RM) has been around for the past 25 years, has been widely adopted and has led to rooms revenue increases of 3 - 5%. Rooms RM systems and practices have increased in sophistication over the years as hotel operators and consulting companies have sought to fine tune the way in which they maximize revenue. READ MORE