Search Ranking Factors 2013
By Brandon Dennis VP of Marketing, Cloudbeds.com | October 13, 2013
In this article, we will examine many recent observations being discussed in the world of SEO mid-way through 2013, and show how Google's algorithm has likely changed this year. Hoteliers and hotel marketers may need to adjust their SEO strategies in order to adapt to today's SEO.
That said, just because we notice a trend in SEO, does not mean that the trend is an accurate or complete picture of Google's algorithm, as summed up with the famous phrase "correlation does not imply causation". Just because we see X being used on high ranking websites, for example, does not necessarily mean that Google uses X to rank websites highly.
In short, use this guide to better understand what the top ranking websites share in common-not, necessarily, to understand how Google ranks websites.
A Backlink Cocktail
A backlink is any website link out there on the Internet that points to your hotel's website. Google
interprets backlinks to be public "votes" that your website is quality, and should therefore be seen by more people.
In a July 10th interview this year, Google's head of web spam Matt Cutts said that "Links are still the best way" Google has to measure how relevant or important a website is. A recent study of the some of the top ranking websites across different niches by Moz concluded that websites with high domain or page authority, which are influenced by the number and diversity of websites, tend to rank better.