Wellness is this year's buzzword, and emerging from this pursuit of enhanced rest and rejuvenation is sleep tourism. Prioritizing quality of sleep and overall well-being, travelers are seeking lodging experiences that cater to their personal needs and preferences. Hoteliers have many tools at their disposal to place a premium on guests' sleep, and ensure they leave rested and revitalized. READ MORE

Travelers are looking to book summer getaways starting in early April. Using social media trends, partnerships, and booking incentives this spring can help inspire consumers, build new audiences, and sell summer rooms early. Give social media audiences something to dream about and plan for as we make our way toward sunny days and summer vacations. READ MORE

We are often concerned about potential threats that can affect the hospitality and tourism industry, such as wars and conflicts, security concerns, natural disasters, and food crises. Like many other areas of the economy, the hospitality and tourism industry is subject to these threats, especially since many countries and destinations depend on tourism as their primary source of income. READ MORE

In today's fiercely competitive landscape, revenue management stands as an indispensable cornerstone for hotels seeking to thrive. It transcends mere price adjustments; it embodies a strategic composition of pricing, inventory, and distribution channels to optimise revenue and profitability while meeting demand. Within this lies the pivotal role of data-an unparalleled asset empowering modern hotels to make informed decisions that surpass the traditional paradigms of revenue optimisation. READ MORE

The AI hotel of the future will be a place where human and machine intelligence work together to create a personalized experience for guests. The role of the hotel brand and operator evolves from implementing brand standards to managing an innovation process where hoteliers work alongside data scientists and AI engineers to develop large language models (LLMs) that power automation. READ MORE