Currently, today's global brand sponsors (i.e. Marriott, Hilton, Hyatt, Accor, Sonesta, etc.) market 200 or more brand names/affiliations from which to choose. How did all this happen? And has it been for the good of the industry… and hotel owners/investors. What lies ahead? This article covers hotel branding history, and more, with opinions shared by industry leaders who have been at the lodging industry's forefront during this period. READ MORE

Hotels face a critical decision when it comes to crafting their digital presence: Should they handle their social media internally or entrust the task to external agencies? This article delves into the perspectives of six industry professionals, each offering unique insights into the advantages and drawbacks of both in-house and outsourced social-media management. READ MORE

As wellness tourism continues to gain favor among travelers, the trend is impacting every aspect of the hotel industry, including food and beverage. Hoteliers have an opportunity to set new standards for "culinary wellness," innovating new approaches that consider every aspect of the sector to tailor truly unique experiences for guests seeking relaxation and respite. READ MORE

Many hoteliers outsource their professional development to the companies they work for. Hoteliers are ultimately accountable to themselves for their own professional development though. An alternate to outsourcing our professional development is associations. We can gain access to a wealth of resources, networking opportunities, and specialized knowledge that transcends company boundaries by actively participating in industry associations. It could constitute a strategic move that aligns your personal career goals with the trends shaping hospitality and tourism. READ MORE

Hotels and Resorts are back. People are once again traveling and spending money. Guests are willing to pay high prices but are coming with high expectations. While there is some acceptance of their dollar not going as far as before, there is no tolerance for inconsistent, poor service – nor should there be. The right training professional who embeds themselves in the operation can breathe life into service standards and ensure consistent, phenomenal guest care by following the clear pathway to success. READ MORE