I have been asked quite a lot lately about the subject of Health and Wellness trends within the hospitality world. With that, I thought the subjects of fitness and healthy lifestyle manifestations within the hotel industry would be an interesting conversation piece. Certainly, our Clients have this on their minds within the project mapping phases of the projects we are endeavoring. Demands of the fit-conscious traveler are driving operators to offer healthy alternatives to the traditional decadence once lavished on the business traveler and casual vacationer. READ MORE

As the regal name suggests, Viceroy Hotel Group embodies the essence of style and service and caters to guests seeking high-end service, elegance and glamour. Founded on the principles of quality and creativity, Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. Signature brand amenities and services created for the diverse business and leisure guests include dynamic dining venues featuring world-class culinary talents and destination spas specializing in health, fitness and beauty. Current properties include hotels and resorts in Abu Dhabi, Anguilla, Beverly Hills, Maldives, Miami, New York, Palm Springs, Riviera Maya, San Francisco, Santa Monica, Snowmass, St. Lucia and Zihuatanejo with forthcoming openings in New York, Istanbul and Bodrum, Turkey. READ MORE

During economic booms when profits are rich, companies seek to internalize many functions. This insourcing of a business function is often made with the hopes of maintaining better control of critical competencies. In the hotel industry, especially among international chains, or "flag" hotels, the idea of possessing a team of highly creative interior designers working in-house is very alluring. However, when the economic cycle turns and profit margins are reduced, hotels, like any industry, look to outsourcing as a way to reduce fixed expenses such as payroll and benefits. READ MORE

Today's hotel customer has more brand choices than Crest has in toothpaste options. The U.S. hospitality marketplace, in terms of branded market segmentation, is nearly fully developed. From luxury to select service and long-term stay, industry leaders have covered the spectrum with brand and sub-brand alternatives. One thing that each brand has in common is that every different kind of hotel product is defined by brand standards, which are used by all the major hotel companies to ensure a standard experience. READ MORE

Distribution in hospitality, once a relatively straightforward proposition, has become more complex in recent years. It now has the potential to be counterproductive to strong financial performance if not approached correctly. Making assumptions about the efficacy of your distribution efforts by reviewing P&L market segmentation or STR performance simply isn't enough. Cutting through the chatter, understanding how to evaluate emerging 3rd party distribution models and developing a sound strategic plan designed to support profitability is vital. READ MORE