There is an old expression that says children will enter kindergarten as a question mark but will come out of college as a period. In this article, you will discover three engaging and fun tools that can take you and your marketing team out of your same-ol' same-ol' "period" thinking and back into your creative "question mark" selves. READ MORE

Vetted and proven certification programs in best sustainability practices make company, community and media outreach a linchpin of stewardship success. Travelers want to know what you're doing to help the planet, conserve resources and exist in harmony with the environment. Here's how to let them, your immediate community and the world at large know about it-and bulk up your bottom line in the process. READ MORE

With proper training, hotel staff can play a crucial role in preventing cyber attacks. With insights into the cyber threat landscape, practical training tools, and strategies for ongoing education and empowerment, the article provides a roadmap for hotel executives to enhance their cybersecurity measures, advocating for investment in staff training as both a protective and competitive action. READ MORE

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. In a time where technology allows marketers to be nimbler and tactics to be more targeted than ever, an integrated effort is crucial for stand-out results in the hyper competitive hospitality space. READ MORE

You may have walked by hotel food self-serve display cases or upscale beverage vending machines before without temptation, but it's worth a second look. The quality is improving, and it would be worthwhile to partner with local food and beverage purveyors to not only exceed your guests' locavore expectations, but to also find a quality F&B solution in the absence of a trained staff. READ MORE