In the competitive realm of hotel revenue management, where each dollar carries weight, it's tempting to be consumed by the pursuit of profit. Our candid and unfiltered article takes a deep dive into the less illuminated facets of revenue management, shedding light on the ethical challenges that confront hoteliers. You may find moments of humor or cringe in recognition, but the insights it offers will undoubtedly help you sleep better at night. READ MORE

Revenue managers will be the central drivers of big data technology for the industry. The Revenue department will have the most interaction with the data sets as well as the education of hotel team members and C-Suite executives. Advocacy for Revenue Manager agency in budget spending and decision making in big data adoption will be critical to the success in the future of the hospitality industry. READ MORE

The era of Big Data has revolutionized revenue management by enabling data-driven decision-making and delivering exceptional guest experiences. With improved forecasting accuracy, personalized pricing, and the ability to adapt in real-time, hotels can gain a competitive edge. Embracing Big Data as an integral part of revenue management strategies empowers hotels to thrive in an ever-evolving landscape. READ MORE

A recent U.S. Supreme Court ruling held that a Colorado law requiring a graphic designer who creates wedding websites to provide services for same-sex marriages – to which she objects on religious grounds – violates her First Amendment free speech rights. Are businesses now allowed to refuse service to same-sex couples, LGBTQ+ people and others in the name of free speech? READ MORE

Hotels collect a wealth of historical data on rates, guest spending, seasonal demand, etc., but less than a third of hotels act on the information. When hotels have the opportunity to increase RevPAR by up to 20%, there's no doubt they should be implementing a dynamic revenue management strategy fortified by accurate guest data by integrating the hotel's systems. READ MORE