In the past, hotels have used glossy brochures and images on OTAs and/or the direct website to sell their property to potential guests. Now there's TripAdvisor, which allows both the property itself and past guests to upload pictures of the property. But hotels need to use all of the available channels to share their images with potential guests; after all, we all know the phrase “A picture is worth a thousand words”. This article examines how Pinterest can be used to promote your property, as well as further develop your brand image with potential guests. READ MORE

Personalization is no longer a trend—it's a must have, an expectation. With multiple devices, channels and on-the-go messages, consumers don't just want tailored offers and experiences—they need them. But only through a customized combination of multivariate testing, optimization and personalization best practices, can travel companies truly begin to reach their consumers with personalization that is effective and impactful. READ MORE

The hospitality industry needs to address that the internet is the leading consumer touch-point today representing a significant core of sales. Online marketing and sales activity needs to work hard to engage the consumer and capture their booking. READ MORE

As hotels' mobile offerings continue to expand beyond simple search functions, the support for a mobile app goes far beyond the IT and reservation teams - it involves the entire staff and a guest experience that goes beyond the property. This article will look at those brick-and-mortar requirements and opportunities for hoteliers to build a mobile strategy from the ground up. READ MORE

When a company franchises more than 6,200 hotels around the world, that size and global reach provides a unique position to make the most of mobile's advantages. While size and coverage present Choice Hotels with advantages, the company must also be both nimble and farsighted to maintain a leadership position. That means making technology a company priority and focusing first on the needs of those franchisees. READ MORE