Modern revenue management systems and products available from a range of sophisticated technology vendors aid us in using the vast amount of real-time hospitality data now collected to respond quickly to market conditions, while maximizing bottom line profitability. Regardless, we must still pay close attention to local market conditions, guided by the experience and insight of our entire property management team. READ MORE

Technology has transformed the hospitality world and the role of Revenue Leaders. More is known about guests than ever before but how does "Big Data" translate into effective strategies and ultimately higher profitability for hotels? A variety of information sources, breaking down the data with the commercial team, and implementing measurable strategies can take your hotel to the next level. READ MORE

Discover the potential of data-driven insights in hospitality with an article from Digital Matriarch Stephanie Smith. Learn how to properly decode digital marketing reports, optimize budgets, and analyze website conversion. Benchmark your performance against industry standards, enhancing your online presence across Google, OTAs, social media, and reviews. Elevate your hotel's success with actionable insights and propel your digital marketing campaigns. READ MORE

Revenue management continues to be a key tool for management and the profitability of their hotels. The concept has created a stand-alone position, a revenue manager, which is now a standard at most lodging properties. Revenue management has evolved to incorporate all segments and levels of revenue in a lodging property and optimally combines the excellent data, automation and great technology tools and sound management from revenue managers integrating decision making skills with profits. READ MORE

Over the last few years, the hospitality industry has seen a significant shift emerge in the luxury traveler space as preferences are moving away from seeking out high-end accommodations and instead prioritizing unique and meaningful experiences. READ MORE