The event industry over the last several years has seen highs and lows, and continues to evolve in the best way. The future of in-person events looks bright, and learnings from a remote world have jumped in to shape a menu of services that cater to a much wider audience. Today, customization is key to success. READ MORE

Close to two-thirds of corporate events in North America will be held in person this year. If your property wants to increase its events revenue and book repeat business, priority No. 1 is to empower event planners and property staff with comprehensive solutions that help them create truly memorable events and exceptional experiences for their clients and their attendees. Your property must possess three key attributes to ensure a rewarding partnership with planners that contributes to a successful event and satisfied attendees. READ MORE

As hotels seek to regain customers and return the number of conferences they host to pre-pandemic numbers, the need for "doing things differently" is clear. The old model needs an update; forward-thinking hotel group managers must seize the opportunity: Develop a system by which customers can add a virtual component to their in-person conferences and events. Enter the Hybrid Conference. READ MORE

In-person events may be returning, but the appetite for hybrid opportunities continues to grow. From expanding reach to enhancing sustainability, the hybrid model could transform how events operate. But the combined in-person and virtual elements of an event must be seamless. To get there, hotels will need to make crucial investments in technology and the attendee experience. READ MORE

Within the ever-evolving hotel industry, group meetings now serve as transformative experiences, promoting collaboration and innovation. Meticulous attention to detail has become a vital factor in shaping these impactful occasions. How do hotels stay competitive while enhancing guest experiences with diverse event spaces? Discover the key strategies in this article and unlock the secrets of crafting unforgettable hospitality experiences. READ MORE