The hospitality industry experienced a significant transformation post-pandemic, leading hotel groups to adopt a new hybrid model. Dream Hollywood has embraced this shift, leveraging technology to enhance guest experiences, introducing innovative meeting spaces, virtual events, VR technology for remote engagement, and more, as well as properly preparing staff with cross-training to adapt to changing demands. Dream Hollywood's forward-thinking approach, embracing flexibility and creativity, redefined the concept of hospitality and opened doors to new opportunities. READ MORE

The golf industry continues to evolve in its embrace of both casual and avid golfers, and the intersection of golf, entertainment, and experiential travel is growing more profound. An exciting new era for golf travel has arrived, with hospitality environments that showcase multigenerational appeal, diverse programming, and an approachable design aesthetic with a timeless quality. READ MORE

While there is just one event, the experience for hybrid-based meetings is for both in-person and virtual attendees. It is therefore imperative to balance the two experiences. A hybrid event should not feel like it is two separate events. It should be one event with two experiences. The content should be relevant to both groups but delivered differently to both. READ MORE

This article focuses on boosting hotel sales in the MICE (Meetings, Incentives, Conferencing, Exhibitions) industry by understanding three of the core human values of meeting planners: Personal Growth, Financial Security, and Personal Responsibility. It suggests strategies tailored to these values to help readers develop their own values-driven ideas. Extensive data analysis has shown that understanding these values can lead to up to eight times more marketing impact than relying on demographic data. READ MORE

COVID-19 halted in-person meetings and we haven't been the same since. Amidst and following this shift, Meet Chicago Northwest (MCNW) was able to innovate and expand, while also creating a toolkit for future obstacles that may arise. Destination marketing executive, Heather Larson, President and CEO, believes that the future of meetings and events will rely heavily on key technology. READ MORE