Choosing a Full Service Virtual Photography Company
By Joseph Ortiz President, IPIX InfoMedia | January 27, 2012
Although the idea of photographing a property or properties might seem like a no-brainer, the actual project from thought to product can be a daunting task. In any type of photography project, there needs to be a strong organizational aspect and numerous decisions should be made in advance to avoid excessive waste of time and money.
If you are managing a single property or a small number of properties, using an experienced in-house source to shoot, produce and publish the online photography might be a reasonable solution. Or you could consider a local photographer who specializes in virtual tours. These options are workable if your project is simple and centralized. However, if you manage multiple properties in geographically dispersed area or cater to a refined audience that expects a high level of overall quality, you should consider other options. There is a wide range of national and international professional photography services that can help you manage and execute the production of your photography project.
When choosing and using a full service photography firm, there are several factors to consider. These relate to firm selection and also successful management and execution of the project. A framework for conducting a fruitful project includes the following steps: 1) define the project requirements; 2) competitively bid the project; 3) execute the project with team support; and 4) organize the assets for deployment and reuse. These steps hold true for small projects as well as large ones. Getting the most out of your investment requires detailed planning and investigation.
Define Your Project Requirements
Think of a virtual tour and flat photography project as an investment. The resulting images can be used across a wide range of applications from traditional print to online programs. You will get the best return on your investment if you think of this project as multi-use from the beginning.
The range of use translates into the details of how the photography is captured and produced. By deciding up front to capture a high level of quality photography, the results will have broader use. Quality in this case refers to technical aspects, such a image resolution, capture technique (mirror, panorama, or Full 360), and high dynamic range exposure bracketing. It also refers to traditional photography techniques such as lighting, scene setup, and point of view of the shot. Making sure that you showcase your properties with the eye of a professional photographer ensures that you'll be able to effectively share the unique ambiance of your property to all who see.
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