Design Your Hotel to Fit the Lifestyle of Your Guests
By Nicole Gould Senior Interior Designer, Hatchett Hospitality | April 01, 2010
Hoteliers face two trends which are seemingly at odds with each other, but now a definite winner seems to be emerging.
On the one hand, the economics of franchise brands and real estate development call for a uniform product that's easy to build and monitor regardless of where in the country the property is located. It's the "cookie-cutter" or "one size fits all" syndrome.
On the other hand, recent surveys show that having a memorable experience - whether at dinner, in a store, or on a trip - is quickly becoming more important to Americans than accumulating material wealth. This is the customer's request to "wow me" or "show me something special."
The result is that while hoteliers must adhere to certain franchise standards, they are also increasingly putting a local "lifestyle" stamp on their properties based on their location and their customers.
In short, "wow me" is beating out the "cookie-cutter." Here's why and how.
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