Trends in Carpet Cleaning Chemicals

By Mike Sawchuk President & General Manager, Enviro-Solutions | October 28, 2008

When it comes to most facilities, including hotel properties, hard surface floors and carpets can make a first-and lasting-impression. Glistening floors and clean and spotless carpets tell the visitor and hotel guest that this is a clean, well-maintained property.

However, just the opposite can have serious repercussions. Some studies have found that if common area floors and carpets of a hotel do not look well cared for or if there is malodor from carpets, the guest is "put on guard," looking to see if the rest of the hotel, especially the guest rooms, is also poorly kept.

For this reason, hotel managers and housekeeping departments must always place extra attention to floor and carpet care. This requires that all cleaning personnel be well trained and educated in floor/carpet care procedures.

Carpet Care Confusion

And when it comes to carpet cleaning, this can be more complicated because there are so many different methods to clean carpets, types of soils and fibers, an entire spectrum of carpet cleaning machines and extractors, as well as cleaning chemicals. A first step in clearing the confusion usually starts with a better understanding of the different types of chemicals now available for cleaning carpets and how to properly use them.

Case in point:

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.