Think: The Hotel Spa as a Concert...
By Jane Segerberg Founder & President, Segerberg Spa Consulting, LLC | October 2008
Is it a "Spa Experience" or is it a concert - a well-orchestrated event? The live performance delivered in both the concert experience and the spa experience are intended to be meaningful, soothing, inspiring, effective and individual.
Including a spa in a hotel or resort has become a requirement. However, the spa's existence alone will not distinguish your property. A spa that orchestrates a delightful and harmonious program and service delivery will give your property a highly competitive edge that is also profitable. Effectively producing a well-orchestrated spa experience requires thoughtful consideration along each step in the planning process. Following are the elements that combine to deliver a highly acclaimed experience or event.
Set the Stage
The musical concert and the spa concert are performed on a stage. Setting the stage is the foundation for the event and it is in this area where we see a plethora of misinformation passed from one property to another. Architects, engineers and interior designers are all involved in the fundamentals of setting the stage. Stop-gap solutions for a problem at one property become the gold standard for the next project. From air quality to guest flow, mistakes or corrective measures used by architects or those providing MEP at one property should not be passed on to the next property. A knowledgeable spa consultant who can provide solid information is important at this juncture.
Let's begin to set the "spa stage" first with environmental considerations. Air exchanges, mix of outside/inside air, humidity levels and temperatures vary greatly between wet areas, treatment areas, relaxation and reception areas of the spa. Air quality is not only important for the comfort of the guests, but also the health of both the guests and employees. Take a look at the increasing numbers of mold, mildew and moisture problems that put a temporary halt to business along with costly repairs and workplace lawsuits and realize that good advice for specifying quality environmental air and upholding the specifications is crucial before purchasing the first chiller.
Sound transmission control on the spa stage s also important to the orchestrated spa event. Bleeding of one type of sound into another creates discord and disruptions in the melody of the experience. Two factors contribute to sound control. The architectural program should be sensitive to the placement of noisy/wet and noisy/dry zones next to quiet/wet and quiet/dry zones. In addition, the installation method and type of insulation is also a factor.