Do Hotel Industry Awards Really Matter?: Hotel Awards as a Sales & Marketing Tool
By Alan Villaverde Vice President & General Manager, Peabody Orlando | September 02, 2010
This is the first in a two-part series on Hotel Industry Awards.
We are in the midst of the awards season. The Emmy's, Golden Globes, Oscars, George Foster Peabody Awards, J.D. Power, the Olympics keep us glued to our TV screens into the small hours, when good hoteliers ought to be tucked up in their hotel brand "super beds" preparing for the next day's operations.
At The Peabody Orlando, we believe hotel awards are extremely important. They are all about credibility, marketing and public perception of quality and excellence. Ignore or naysay these awards at your peril.
Each association, industry, profession, or trade has its series of awards. Each award or accolade is a coveted prize that is diligently sought after and proudly displayed. Similarly for us hoteliers there is a slate of awards to be won for which most of us are in serious, hot pursuit. Some visionary hoteliers have departments specially assigned to the pursuit of award happiness.
It's a no-brainer that show biz awards are important to actors, musicians, directors and producers. Awards are equally important to the mega companies that provide the contributing elements of expertise: lighting, music, editing, props, locations, casting, agents, et al. All of them take home kudos when their work results in an award.
Showbiz awards always boost box office receipts, and record label revenues. Actors and musicians crave the recognition of their peers. For some, the fame and glory may be short-lived, but for most, these awards represent personal marketing tools that will keep plum roles and gigs coming their way for years to come.