In the fiercely competitive hospitality landscape, hotels continuously strive to innovate and stand out from rivals. One effective approach involves capitalizing on the proximity of the hotel to popular travel destinations. By strategically aligning with nearby attractions, hotels can enhance their allure, boost occupancy rates, incorporate successful marketing strategies, and curate a distinctive guest experience. READ MORE
HOTEL BUSINESS REVIEW
FOCUS:
Digital marketing can be leveraged in many ways to drive guests to a hotel's website and ultimately on-property. As we navigate through the fast-paced digital landscape of 2024, the strategies outlined in this article-ranging from crafting hotel websites, management of online reputations, optimized hotel listings, to social media-highlight a multifaceted approach to drive guest engagement and bookings across all verticals. READ MORE
Amid economic uncertainties, hotels face financing challenges. Economists predict a soft landing, but recession fears still persist. Hoteliers must manage debt and Property Improvement Plans, especially those with variable-rate financing. Traditional lenders retreat, leaving the private market as the primary source. Despite hurdles, hotel construction deals offer opportunities in a market with constrained new supply. READ MORE
Stephanie Smith, the CEO of Cogwheel Marketing & Analytics, advocates for breaking down silos between sales, marketing, and revenue management, likening it to crafting a winning football team. She is addressing the misconceptions in each area, the article advocates for shared perspectives, education, and a holistic approach to achieve long-term success in the competitive market. READ MORE
Explore nonimmigrant avenues such as L-1, TN, H-1B, E-2, E-3, and H-2B visas to diversify your hospitality workforce. Each option offers unique opportunities for various positions, from managerial roles to temporary staffing. Understanding and leveraging these visa categories can enhance your recruitment strategy, tapping into a broader talent pool and enriching your team with diverse skills and perspectives. READ MORE
ARCHIVES
More from our online Library Archives...
During the COVID-19 pandemic, Gansevoort Meatpacking completed a multi-million dollar rebrand and renovation, successfully repositioning the iconic hotel into the luxury market. With a strategic focus on targeting the local market, the hotel was able to allow guests to experience the brand new elevated property, all while ensuring the utmost health and safety standards. READ MORE
The concept of Emotional Intelligence is considered a cornerstone for the ability demonstrate numerous soft skills that are critical to the hospitality trade. Individuals aside, there is less discourse about how hospitality brands at large should be demonstrating their EQ within the marketplace. Branding expert Martha Marchesi, CEO of JK Design, provides five signs that a hospitality brand lacks EQ. READ MORE
