Green Policy Hotel Conference Center Trends for 2013
An in depth analysis of green hotel conference center trends for 2013 from Great Hotels of the World and two of its member properties
By Armand Guillemot Director of MICE, Great Hotels of the World | September 30, 2012
As awareness for green policy has greatly increased over the past few years, so has hotels' awareness on the issue. Hotels are striving to attract as many potential buyers as possible in today's current climate. Hence they will go the extra mile to make their property stand out above and beyond their competitors.
Implementing more green policies within properties will be a consistent conference center trend for 2013 as it serves as a win-win situation. The property is able to save money on energy consumption while caring for the environment and attracting environmentally conscious buyers.
However, it is still important to note that the current economic climate may be dampening the effect of choosing a green hotel over a non-environmentally conscious property. This is because these properties tend to be slightly more expensive and evidently, though sadly, price is now the main decision factor for placing an event as companies are more conscious than ever before of price.
Within the MICE segment, the most environmentally conscious market seems to be the incentive market. This is because through incentivized trips, many companies like to highlight social responsibility - for example, trips to Africa to help a charity or activities to help combat environmental issues. Based on the request for proposals Great Hotels of the World has seen over the last year, we have seen that the Scandinavian market is the strictest on finding a venue which has implemented green policy within the property.
Hotel Conference Center Trends for 2013 will be to further implement greener policies. This can be illustrated within two of Great Hotels of the World's member properties:
Hotel Quinta da Marinha Resort sits between the Atlantic Ocean and the beautiful green Sintra Hills in the town of Cascais. The luxury resort boasts 11 function rooms (nine with natural daylight) on a total of 670 square meters of conference space and an additional cottage, the former hunting palace of King D. Carlos, a conference area with 144 square meters right in the heart of Quinta da Marinha and surrounded by nature with gorgeous pine trees all around.