Google Algorithm Changes
A review of the latest Google Search changes that affect website placement
By Cindy Woudenberg Founder, LuCorp Marketing | March 24, 2013
It can't be said enough, good marketing brings about superior results. In an ever increasing world of competition, the push to make a website perform in the Search is paramount to results, but without a good marketing strategy, results will be null or even detrimental. This article will review the history of Search, what makes for good Search Engine Optimization, the keys to success in the Search, and a few of the Google's Search changes over the last year. The objective is to review great marketing tactics that can translate not only from Search Engine Optimization, but also on to other marketing efforts.
Over the last year it has been estimated that Google has changed the algorithm 500-600 times (Source: SEOmoz: http://www.seomoz.org/google-algorithm-change ). Google's objective is to deliver best results for the searcher to realize their information needs. With the multitude of changes this year and in years past the Search Giant goal is to fine tune the search algorithm to meet the needs of the searcher and to provide a quality search. The quality and relevance of your marketing efforts will be rewarded as long as your SEO company and/or web developer follows best practices as outlined by the Search Engines. The key is to implement a good marketing and Search Engine Optimization strategy.
A bit about Search Engine Optimization or SEO: The Search Engines typically indexes a website's page content and stores this information in a central depository to be used for quick retrieval. The data is then pulled together into the search listings for the searcher. Search Engine Optimization is the "process of affecting the visibility of a website, web page in the search engine's "natural" or "organic" search results." In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.(Source: Wikipedia: Search Engine Optimization: http://en.wikipedia.org/wiki/Search_engine_optimization )
Since the 1990's and the onset of the Internet as a resource of information and data, website owners have figured out that it was important to have a noticeable website because it brought about commerce. As the changes occurred, the system for search became more complex. Yahoo and Google were major players back in the 90's and they continue to make changes to cut out the spam tactics and to enhance the quality and relevancy of the search. In the early 2000's Google set in motion the system and algorithm that drives the search today, with some major changes over the years since.
Today determining when to implement Search Engine Optimization is really a non-issue as it should happen at any time. Revised or new sites should be mandated to include SEO and even existing sites can be enhanced. Google lays out all sorts of updated guidelines to follow to improve Search Engine performance. Following Google's Webmaster Central Blog is key to keeping abreast of the changes that come about with the search parameters. As an example, In October Google rolled out an updated version of their Webmaster Quality Guidelines that were announced (http://googlewebmastercentral.blogspot.com/2012/10/google-webmaster-guidelines-updated.html ). Essentially they reorganized expanded topics to "provide you with more information about how to create quality websites for both users and Google. The main message of our quality guidelines hasn't changed: Focus on the user." Plus they outline what not to do so that your website is kept in "good standing and to create and maintain a Google-friendly website" in the search outcome.
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