Hotel Social Media and ROI: It Can Be Done and Here's How
By Sherry Heyl Founder & Consultant, Amplified Concepts | January 12, 2014
What's the value of your hotel participating on social media?
You know you should be on social media. Everyone is on social media. You also know that creating branded and engaging content that responds to the online community takes time – and time is money.
So what value should you expect from your social media efforts?
If we align your social media efforts with you sales pipeline and measure the results compared to traditional methods of marketing we can effectively measure the return on investment (ROI).
Your social media efforts should bring your brand in front of your most relevant audience and engage them at key points when they are making a decision, providing valuable information and inspiration that leads directly to sales. Social media also enables your guest to share with their friends the wonderful time they are having during their travels, extending the reach of your brand and increasing your return on investment.
Here is how it works: