Proper Hospitality: Tapping Lifestyle Accommodations in Booming Luxury Markets
By Brian De Lowe President & Co-Founder, Proper Hospitality | July 28, 2019
Our company, Proper Hospitality, designs and operates high-end lifestyle hospitality experiences under our three distinct brands - Proper Hotels and Residences, Avalon Hotels and Custom Hotel. Each Proper property is a reflection of the unique surrounding community, yet as a collection they all share the common belief in uncommon luxury, convenience of location, and world-class amenities provided by locally vetted innovators in food and beverage, technology, art, music, fashion, and wellness.
We began rolling out the Proper brand with the opening of San Francisco Proper Hotel in summer 2017 and this year, will debut three new properties starting with Santa Monica Proper Hotel in June followed by Austin Proper Hotel & Residences and Downtown LA Proper Hotel.
Our vision for Proper Hospitality is to design, brand and operate high-end hotels in key innovative markets that serve as vibrant hubs for both travelers and the local community alike. We strive to deliver memorable stays through impeccable design, world-class culinary offerings, and culturally relevant and enriching experiences, without sacrificing service. Our guests include everyone from creative thinkers to entrepreneurs and other visionaries working across a range of industries who are defined less by their demographic or profession and more by their mindset. They value personal expression, diversity, individuality and authentic experiences and are well educated and cultured.
As a team we bring years of experience in the hospitality industry and wide networks to design the best spaces, assemble the most talented teams and set the highest standards of quality and service. For all our properties, it is important that they fit seamlessly into their surroundings, so it is only fair that we call each hotel by the city name first and then the brand - for example San Francisco Proper Hotel. We are committed to bringing in the surrounding physical and cultural landscape to all our properties, while actively participating in the community and serving as a cultural destination for both visitors and locals.
We partner with the best local talent for all aspects of the properties ranging from the artwork featured throughout, to the food & beverage and hotel programming. We overthink every little detail to create seamless experiences across each of those categories - details many might not notice but that collectively contribute to make those experiences exceptional. We think this approach to hospitality lends itself to creating hotels that are appealing, unique, and inspiring. For all our Proper hotels, we've partnered with world-renowned interior designer Kelly Wearstler on the intricate design details and furnishings that combine the local culture with a layer of elegance to elevate the guest experience.
San Francisco Proper Hotel