4 Design Strategies to Transform Your Property into an Experience-Driven Destination
By Felicia Hyde Principal & Lifestyle Studio Director, H. Hendy Associates | August 18, 2019
From off-the-beaten-path activities to one-of-a-kind amenities, adventurers today want more than a five-star accommodation or best-in-class customer service. Rather, they want to travel as if they're a local. Whether cultural, natural, artistic or culinary, modern travelers are craving memorable, hyper-local experiences and opportunities to find and indulge in the hidden jewels of each destination.
With 70% of travelers attributing positive hotel stays to out-of-the box experiences – according to IBM Global – hoteliers must think of ways to transform their properties from a "home base" to a destination where guests can live and breathe the history and culture. This is a concept already redefining multifamily communities nationwide. Here are four key design strategies hoteliers can apply to reimagine properties that not only become hotbeds for unique experiences and cultural immersion but supports guests' well-being and desire for self-discovery.
Broadstone Cavora Lobby
Know your audience. This is key to imagining a hotel or multifamily property that emulates a unique and memorable experience for guests or residents. This process includes extensive demographics research to unveil the age, hobbies and professions of the local community as well as their needs, desires and preferences. This intel will become key drivers behind the design theme, strategy and concepts and directly inform the property's room types, amenities, communal spaces, and more.
With 86% of young travelers looking for authenticity and cultural immersion in their vacations and travel experiences, it's also critical for hoteliers to survey the surrounding community to better understand the city's vibe, culture, and historical roots. Truly understanding what draws people to the area will enable a story to be woven through the property that serves to attract residents or guests.