Optimizing Your Hotel Workplace: Let Technology Do the Hard Lift
By Mark Heymann Chairman & CEO, Unifocus | January 12, 2020
Today's hospitality industry is grappling with challenges that shouldn't come as a surprise to hotel operators and managers. These challenges include a labor shortage that makes it difficult to replace turnover, demanding customers who are concerned about the services they receive during their stay, and profit pressure due to wage rate costs that are rising faster than revenue per unit.
At the center of these issues, managers who oversee the complexities of hotel staffing are tasked with deciding how to schedule employees based on the daily needs of the business and complying with rules and regulations that impact their decisions and seem to grow daily.
For this reason, managers need a support system designed to ensure compliance and full utilization of their labor resource. Without this, all the moving parts can be overwhelming, leading to deterioration of service and the overall profitability of the business. The solution is a technology that not only has the ability to schedule the hotel staff to customer needs, but that also forecasts those needs by time of day and helps to ensure the operation is neither over or under-staffed.
When either condition happens, costs are too high, or revenue is lost coupled with a reduction in engagement amongst staff. When an employee has too little to do during a shift, or service can't be delivered at expected levels due to shortages, individuals become less motivated to meet company expectations and provide the best customer experience possible.
Additionally, many hotels encounter seasonal demands that require different levels of staffing due to changes in customer demands, activities that need to be accomplished and patterns of work that need to be accounted for A hotel that hosts wedding parties and guests throughout the summer season and then has winter activities later in the year, will need to account and plan for the changes that require differing staffing levels and even differing hours of operation. A lot of moving parts to keep perspective of, and this is where technology can not only close the gap but help make the manager "smarter".
Putting the "Optimization" in Workforce