Predictions for Hotel Operations Post COVID-19
By Alexander Shashou Co-Founder and President, ALICE | July 12, 2020
No one could have predicted that a global pandemic would be the black swan event that would send our industry to a screeching halt and set the world into a tailspin.
Throughout the spring, we watched as so many of our partners and friends in hospitality temporarily closed their doors or dramatically altered their operations to protect their staff and guests from COVID-19. For now, it seems as if we're finally turning a corner. In the first week of June 2020, more than 100 ALICE customers reopened their hotels, and an additional 250 hotels opened their doors by the first week of July. At this point, we have also spoken to 95% of our customer base about their hopes to reopen over the coming months.
With this data, here at ALICE, we strongly believe that the hotel industry will come back. But coming back is not the end game. We live in a different landscape for the time being, and it's the hotels that can adapt and change that will have the most success.
At the beginning of every year we see companies making predictions, and this year, we even saw predictions for the decade. Who will be the innovators? What shifts will we see in hotel guest behavior? What technology will become essential for hotels and what companies will find themselves irrelevant?
Any predictions that were published before March of this year are no longer applicable to this decade, let alone 2020. We are now focusing on rebuilding. The recipe for rebuilding our industry is easy to understand and yet infinitely difficult to implement: what should hotels double down on and what should they discard?
Here at ALICE, we've made a few predictions for what post COVID-19 hotel operations will look like (we've even written a guide to them!) and what it will take for hotels to adapt. A lean hotel isn't about empty echoing hallways and the end of fun -- it is about the identification and eradication of waste, valuing your team's time and energy. The key to long term success in a tough market is not fighting to survive the storm, but it is learning how to play in the rain.