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The Impact of Mardi Gras on the New Orleans & Louisiana Market

By Walt J. Leger President & CEO, New Orleans & Company | June 2024

Bob Dylan once famously quipped, “There are a lot of places I like, but I like New Orleans better.”

Why? Is it the romance of this historic city’s location on the mighty Mississippi River that has made it a center for international trade and commerce for hundreds of years? Is it the rich cultural tapestry, the unique and delectable cuisine inspired by an unmatched diversity of cultures, or the spirited rhythms of jazz echoing through the community? The answer is yes…it’s all of those things, and so much more.

In the 16 months since I have taken over as President & CEO at New Orleans & Company, the city of New Orleans has been at the forefront of executing big time events and we are not slowing down any time soon. These events regularly demonstrate why New Orleans is such an amazing place to live and to visit. The Sugar Bowl, Mardi Gras, French Quarter Festival, Jazz Fest, not to mention concerts, major conventions, conferences, exhibitions and meetings.

And that’s just in the first few months of the year. These events generated tremendous economic impact for the city and the state and create opportunity for residents and businesses across the community to thrive. Over the next year, New Orleans is poised to show why we are uniquely Built to Host as we bring Bocuse d’Or and the Pastry World Cup to the United States for the first time and we host the Super Bowl for the 11th time, along with many other great events.

Recycle Dat! Initiative

Mardi Gras and Its Impact

Late last year, New Orleans & Company commissioned a study with the Mayor’s Mardi Gras Advisory Council and Tulane Economics’ Professor Toni Weiss. The study found the total direct and indirect impact of Mardi Gras on the New Orleans economy is $891,202,780, which equals 3.1% of the New Orleans gross domestic product. Weiss calculates that the net fiscal benefit accrued to the City of New Orleans as a result of staging Mardi Gras, including franchise value, is over $28 million, and that the city’s return on investment is $2.64 for every dollar spent with the Carnival season generating more than $14 million in state tax revenues.

Carnival in New Orleans is one of the most remarkable and influential events on the planet, only the people of New Orleans could dream of and execute such a technically complex, creative, and innovative celebration for our community. The study findings proved that Mardi Gras is a big business that benefits not only New Orleans but the entire state of Louisiana.

Not only does Mardi Gras have immense economic benefits for the area, we have also worked to make the festivities more sustainable. For the longest time, the city would determine the success of Mardi Gras by gross tonnage of trash collected along the route, the more trash, the better the party. For the past two Carnival Seasons, New Orleans & Company has partnered with the City of New Orleans, Grounds Krewe and several other nonprofits dedicated to resilience and sustainability to flip the script. We have expanded upon previous Carnival recycling efforts with the Recycle Dat! Initiative to increase awareness of the recycling of aluminum cans, glass and beads at hub locations along the St. Charles Avenue parade route during the two big weekends of parades.

In 2023, the program helped the city recycle 1,500 pounds of glass, 1,475 pounds of aluminum and 11, 535 pounds of Mardi Gras beads and throws during the carnival season.

This year, the City collected over 10 tons of material, including 4,288 pounds of glass, 4,564 pounds of aluminum cans (approximately 154,263 cans) and 12,729 pounds of beads and throws. The program surpassed 2023 total numbers in the first weekend alone.

New Orleans Welcomes Super Bowl LIX in February of 2025

It’s What We Do

Hosting the Super Bowl is what we do and it takes experience, leadership and hard work. New Orleans & Company is proud to serve on the Super Bowl LIX Host Committee along with our partners at the Greater New Orleans Sports Foundation, the New Orleans Saints, Entergy and many other fine corporate citizens.

In addition to the tens of thousands of NFL fans, Super Bowl LIX is expected to bring more than 6,000 credentialled media members from across the world and reach a television audience of more than 113,000,000 - meaning New Orleans and Louisiana will be featured across the nation and around the world. We often hear that New Orleans is a favorite of Super Bowl attendees - due to our walkability, hospitality, venues, 26,000 hotel rooms within two miles of the Caesars Superdome, Ernest N. Morial Convention Center, and the French Quarter. Our city’s walkability and convenient access to the stadium and restaurants and entertainment venues are just a few factors that make us Built to Host.

In addition to the Super Bowl, New Orleans is winning and welcoming other major events. As the competition to create and re-invent visitor experiences has become more intense nationally, our team has become even better at serving our clients and potential clients by marketing and attendance buildings services, and by ensuring that our clients can successfully execute on their events while fulling embracing their organization’s mission, vision and values.

The 2024 convention calendar is strong including:

  • Evangelical Lutheran Church in America - 30,000 attendees
  • Bronner Brothers International - 30,000 attendees
  • American Dental Association - 24,000 attendees

In June, New Orleans will also be the first U.S. city to host the Americas selection of the Pastry World Cup and Bocuse D’Or, two major international culinary competitions, at the Ernest N. Morial Convention Center. Up to 12 countries will participate with the top five finalists moving on to compete in the grand finale at Sirha Lyon in January 2025.

The U.S. Travel Association selected New Orleans as the IPW host city for 2027, which will mark the fifth time we have hosted this prestigious event. This is a significant win for the city, state, and economy as the event will bring in thousands of international travel buyers and journalists representing 60+ countries to New Orleans. According to U.S. travel, past IPW’s have generated more than $5.5 billion in future travel to the U.S. by connecting travel buyers and media to promote their products and negotiate future business, securing America’s position as a foremost global travel destination.

Not only has our team been working diligently to get these events on the books, but our partners at the New Orleans Ernest N. Morial Convention Center (NOENMCC), Louis Armstrong New Orleans International Airport (MSY) and the Caesars Superdome have continued to deliver incredible results for our community.

In 2022, the NOENMCC achieved its first Leadership in Energy and Environmental Design (LEED) Gold certification, a major milestone in its ongoing commitment to sustainability. This official certification from the U.S. Green Building Council (USGBC) makes the NOENMCC the largest LEED-certified project in Louisiana, the largest convention center project in the U.S. certified under LEED v4.1 Operations and Maintenance and the first convention center in the world to be awarded initial certification under LEED v4.1 O+M, which raises the bar on building standards for energy efficiency, water conservation, indoor air quality and waste reduction.

In addition, the NOENMCC continues its ambitious $557 million improvement plan. An energy-efficient 1.9 million square foot roof is set for full installation by mid-2024. Renovations are underway in lobbies, the 140 meeting rooms and in pre-function areas with upcoming enhancements planned for entrances across the Center.

For the third year in a row, our airport, MSY, received a top industry award for Best Airport in North America (5 to 15 million passengers per year) from the Airports Council International World’s 2022 Airport Service Quality program. The ASQ awards highlight the world’s best airports as judged by their customers who are surveyed while they are in the airport. And not surprisingly, the airport also took the top spot when it comes to the best airport dining options in the 2023 USA Today Reader’s Choice Awards.

In 2025, the Caesars Superdome will celebrate its 50th year. Over that time, it has become one of the most historic American sports venues, hosting seven previous Super Bowls and six Final Fours, numerous college football national championships, iconic boxing matches, memorably concerts, along with countless other unforgettable events. The $535 million renovation project to modernize the stadium’s interior includes widening the concourses on the east side plaza level last year with the west side being worked on now. New standing room-only platforms will be added to two corners while a third new atrium and escalators to the 600 level are also being built. The renovations will be complete in time for the 2024 NFL season and Super Bowl LIX in February of 2025.

Tourism drives our economy, boosts infrastructure, instills civic pride and provides lifelong career opportunities. The things that make New Orleans an attractive place to visit also make it an incredible place to live, work and invest.

We believe that New Orleans is the most remarkable, unique and welcoming city in the world and is Built to Host major conferences, meetings and events. We look forward to proving that over the next year and beyond.

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Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

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