5 Top Tips for Creating An Effective Social Media Strategy for Your Hotel
By Sophie Madgewick Social Media Strategist, Wolfenden | February 2022
There are 4.55 billion social media users worldwide, and the average daily usage is around 2 hours and 27 minutes per day. Social media is clearly incredibly important in helping any brand succeed, but how can it support the awareness and success of your hotel?
Social media is a fantastic way to interact with customers, and in turn build loyal online communities. It is one of the quickest and easiest ways to open lines of communication between your hotel and customers.
So, how can your hotel harness the power of social media? It all starts with a killer strategy; I'd consider the following top 5 tips when reviewing or starting out your approach:
Calendar and scheduling tools are helpful for social media planning
1. Consistency is Key