Getting the Best Teams for Public Relations and Social Media
By Florence Quinn President & Founder, Quinn PR | February 2022
As we emerge from COVID (we hope), some hotels are asking PR firms to provide social media services as well as PR work. Prior to COVID, most hotels sought out PR firms for PR services only; social media services were contracted separately.
"With how fast the travel space is evolving, we've been seeing the rise of social media needs increase significantly over the past few months, especially after last year," said Laura Davidson, president of LDPR.
Even with the rise in social media, the first question is why the change? The second is why look for both services under one firm? Could it be better or equally advantageous to hire two firms that excel in their respective fields?
PR Has Become An Online Communications Service, Like Social Media
Social media has always reach audiences online and on screens. It's direct-to-consumer communications. It's interactive with the potential to go viral. And while the platforms and algorithms change, this basis concept stays the same.
Now, like social media, PR is primarily an online communications vehicle and marketing strategy. The defining PR event of the last year is how much the pace of this evolution quicken during our enforced COVID isolation. Media outlets, even if they continue to publish in print, are super focused on what they can do online. They have grown their social media platforms. They are offering more online, PR-type paid opportunities. Some have hired editors who are digital-marketing experts.