How Hotels Can Elevate Group Meetings and Events Into Memorable Experiences
Exceeding Expectations With Innovation, Personalization and Creativity
By Taryn Fontenette Director of Catering and Conference Services, The Hotel at the University of Maryland | September 2023
The revenge travel craze that generated a spike in individual and business trips has finally made it to group meetings.
According to the American Hotel & Lodging Association's 2023 State of the Hotel Industry Report, meetings and events are heading for a major comeback.
And 61% of those surveyed expect their budgets to increase by at least 10% this year. (A good thing, because of inflation…).
So, how can hotels and event planners make up for the last few years of unbooked or underbooked event calendars? By providing unforgettable experiences curated to guests' evolving needs and expectations.
With 297 guest rooms and more than 40,000 square feet of event space, The Hotel at the University of Maryland boasts truly memorable group events - from galas and conferences to team-building activities and holiday gatherings.
It's The Hotel's mission to exceed client expectations and curate memorable experiences, something our independent ownership enables the freedom and flexibility to provide.