☰
✕


HOTEL BUSINESS REVIEW

FOCUS:

 

Emerging Trends in AI and Hospitality: What to Watch for

By Jeff Pedowitz President, The Pedowitz Group | January 2024

In an era where technology is the driving force, the hospitality industry is undergoing a seismic shift.

The advent of artificial intelligence (AI) is rewri ting the rules, presenting unprecedented opportunities to revolutionize guest experiences, streamline operations, and maximize ROI.

Here, we'll delve into the emerging trends of AI in the hospitality sector that are not only making waves but are set to redefine the industry.

Staying up-to-date with emerging trends in AI is of utmost importance, particularly in the dynamic and customer-centric hospitality industry. It is vital to comprehend and harness the latest AI technologies in this era, where guest expectations are ever-evolving and competition is fierce. These technologies enhance operational efficiency and unlock unprecedented opportunities for personalization, ushering in a new era of guest experience.

Exploring the key AI trends revolutionizing the hospitality industry, we will examine the increasing significance of Contactless Solutions, especially in light of the global health crisis, as they offer safer and more efficient service options. Voice-controlled hubs transform guest interactions in their rooms, providing convenience and futuristic luxury. At the heart of these advancements, AI and Machine Learning (ML) continuously learn from data to deliver personalized and anticipatory service experiences.

The Internet of Things (IoT) is revolutionizing the hotel industry by connecting devices and enhancing operational efficiency. Augmented Reality (AR) and Virtual Reality (VR) provide immersive experiences that were once imaginable in science fiction, captivating customers and driving innovative marketing strategies. Robotics and Automation are employed for various tasks, ensuring precision and efficiency. Lastly, Big Data Analytics is crucial for understanding and predicting customer behavior, enabling personalized service delivery. By exploring these trends, we will uncover how they are shaping the present and future of the hospitality industry.

Contactless Solutions

The COVID-19 pandemic has accelerated the widespread adoption of contactless technology within the hospitality industry. While this trend was already on the rise, it has gained unprecedented momentum due to health and safety concerns. This shift towards contactless interactions is a temporary response to a global crisis and a permanent transformation in how hospitality services are delivered and experienced. Integrating AI into these contactless solutions is crucial, as it offers a seamless blend of safety, efficiency, and personalization, elevating the overall guest experience.

Hilton Hotels has implemented an impressive example of AI-driven contactless solutions through their "Digital Key" technology. This innovation allows guests to use their smartphones for check-in and as a key to access their rooms, elevators, and other hotel areas without needing physical contact. Similarly, Marriott International has introduced mobile technology for room service orders and contactless check-ins, enhancing the guest experience while maintaining safety protocols. These advancements have revolutionized how guests interact with hotels, providing convenience, efficiency, and peace of mind.

An example of innovation is the utilization of AI-powered robots, such as the YOTEL chain, for room service in hotels. These robots, equipped with sensors and navigation systems, efficiently deliver orders to guest rooms, reducing the need for human interaction while ensuring prompt and seamless service.

Voice-Controlled Hubs

Integrating voice-controlled devices in hotel rooms represents a significant advancement in how technology elevates guest experiences within the hospitality industry. These devices, often called voice-controlled hubs, have become a standard feature in modern hotel rooms, providing guests with unprecedented convenience and personalization. Leveraging the power of AI and machine learning, these hubs revolutionize how guests interact with their surroundings, resulting in a more comfortable, efficient, and tailored stay perfectly aligned with their preferences.

Voice-controlled hubs are centralized control systems for various room functions, including lighting, temperature, entertainment, and window blinds. With the ease of simple voice commands, guests can effortlessly tailor their room environment to their liking, eliminating the need for manual adjustments across multiple devices. This hands-free control offers convenience and adds a layer of hygiene, a crucial aspect that holds increasing significance for guests.

The true differentiating factor of these voice-controlled devices lies in their underlying AI. These advanced systems are designed to continuously learn from interactions, enabling them to adapt and respond more effectively to individual guest preferences over time. For example, if a guest consistently prefers a specific room temperature or lighting setting, the system can automatically adjust to these preferences in future interactions. This high level of personalization is made possible through sophisticated AI algorithms that analyze voice commands, preferences, and patterns, ensuring that each guest's experience is maximally comfortable and tailored.

When we look ahead, the possibilities for voice technology in the hospitality industry are both extensive and thrilling. One potential development area lies in multilingual support, enabling guests from diverse linguistic backgrounds to effortlessly communicate with the device in their native language. This breakthrough would eliminate language barriers and elevate the guest experience. Additionally, integrating voice-controlled hubs with other hotel services, such as concierge services or local travel guides, could provide guests with a treasure trove of information and assistance through simple voice commands. With these advancements, the future of voice technology in hospitality shines brightly.

Predictive Analytics for Personalized Guest Experiences

Predictive analytics is among the most thrilling applications of AI and ML in the hospitality industry. By analyzing vast amounts of data, AI can uncover patterns and preferences in guest behavior. This valuable insight empowers hotels to deliver highly personalized experiences to their guests. For instance, if guests frequently order a specific cuisine, the hotel can suggest similar restaurants or customize the room service menu to suit their preferences. Furthermore, predictive analytics enables hotels to anticipate guest needs, such as providing extra towels for guests who regularly utilize the gym or pool. This level of anticipation enhances the overall guest experience and sets hotels apart in the competitive hospitality landscape.

AI in Revenue Management and Dynamic Pricing

Artificial Intelligence (AI) and Machine Learning (ML) are driving a revolutionary transformation in revenue management within the hospitality industry. Advanced dynamic pricing algorithms, fueled by AI capabilities, meticulously analyze booking patterns, market demand, competitor pricing, and local events. This real-time analysis empowers hotels to adjust room rates dynamically, optimizing revenue generation while ensuring competitive pricing for their valued guests. By harnessing the power of AI and ML, hotels can achieve the perfect balance between profitability and customer satisfaction.

Furthermore, AI systems possess the remarkable ability to predict future demand accurately. This invaluable capability empowers hotels to optimize their pricing strategy well in advance, ensuring maximum profitability by striking the perfect balance between occupancy and room rates.

The Internet of Things (IoT) in Hospitality

The hospitality industry is undergoing a revolutionary transformation through the Internet of Things (IoT) power. IoT enhances operational efficiency and the overall guest experience by creating interconnected environments. IoT refers to a network of physical objects equipped with sensors, software, and other cutting-edge technologies that seamlessly connect and exchange data with other devices and systems over the internet. In the context of hotels, this translates into a more integrated, responsive, and personalized service delivery, elevating the level of hospitality to new heights.

Creating Interconnected Hotel Environments

In contemporary hotels, the Internet of Things (IoT) facilitates the seamless integration of diverse devices and systems. For instance, room sensors can automatically adjust heating, lighting, and air conditioning based on occupancy or time of day. Smart locks offer the convenience of keyless entry to rooms using smartphones. Furthermore, IoT devices can monitor and optimize energy usage across the hotel, resulting in substantial cost savings and a reduced environmental impact.

IoT plays a crucial role in hospitality that goes beyond controlling individual rooms. It encompasses the entire hotel ecosystem, from security systems to kitchen appliances and maintenance equipment. This interconnectedness enables a seamless and efficient operation, as data from diverse sources can be analyzed and acted upon instantly.

Enhancing Operational Efficiency and Guest Experience

The combination of AI and IoT elevates the capabilities of these technologies to unprecedented heights. By leveraging AI algorithms, IoT devices' copious amounts of data can be meticulously analyzed to discern patterns, anticipate requirements, and automate responses. For instance, AI can scrutinize data from room sensors to forecast the probable return of guests and ensure that the room is maintained at the optimal temperature. Likewise, by utilizing data from various sources, AI can predict maintenance needs, reducing downtime and fostering an enhanced overall guest experience.

Examples of IoT Applications in Modern Hotels

  1. Smart Rooms: Leading hotels such as Hilton and Marriott have unveiled innovative rooms that empower guests to manage amenities like lighting, temperature, and entertainment through smartphones or voice commands.
  2. Energy Management: Energy consumption is carefully monitored and managed using IoT sensors, ensuring optimal efficiency by automatically adjusting settings. An excellent example of this can be seen at the ARIA Resort & Casino in Las Vegas, where an IoT-based system is employed to reduce energy usage effectively.
  3. Maintenance Monitoring: With the help of IoT devices, staff can be promptly alerted to potential issues before they escalate. For example, sensors installed in plumbing systems can detect leaks early, effectively preventing water damage and saving on expensive repairs.
  4. Tailored Experiences: Certain hotels leverage IoT technology to customize room settings according to guests' preferences from previous stays, including preferred temperature and lighting configurations.

In the hospitality industry, IoT goes beyond mere technological additions. It strives to create a seamlessly integrated, highly efficient, and personalized guest experience. As IoT technology advances, its potential to revolutionize the hospitality industry becomes increasingly apparent.

Augmented Reality (AR) and Virtual Reality (VR) in Hospitality

Augmented Reality (AR) and Virtual Reality (VR) are quickly becoming pivotal technologies in the hospitality industry, transforming how we elevate the guest experience. These state-of-the-art technologies provide immersive and interactive experiences that transport guests to new realms and integrate invaluable information into their real-world surroundings.

Enhancing Guest Experience with AR and VR

Augmented Reality (AR) often leverages the camera of a smartphone or tablet to enhance the live view with digital elements. In hospitality, this entails overlaying directional arrows on the lobby floor and guiding guests to their rooms or points of interest. Moreover, when guests direct their devices toward specific objects or locations, AR can provide interactive information about hotel amenities or local attractions.

On the other hand, virtual reality (VR) provides a truly immersive experience, transporting users to various settings and environments. In the hospitality industry, VR can offer potential guests a virtual tour of the property, showcasing its rooms and facilities even before they make a reservation. This immersive preview serves as a powerful marketing tool, enabling guests to fully experience the ambiance and amenities of a hotel no matter where they are in the world.

Practical Applications in Hotels

Hotels embrace augmented reality (AR) to enhance navigation and information sharing within their premises. For example, AR technology can provide interactive maps on mobile devices, helping guests better comprehend the hotel layout. This application is handy in expansive resorts or conference hotels, where navigating the space can be overwhelming.

Virtual reality (VR) is predominantly used in marketing and pre-booking experiences. For instance, hotels like Marriott have embraced VR to provide guests with immersive experiences, transporting them to exotic locations and offering a glimpse of what they could encounter if they choose to visit those destinations. This innovative approach is a powerful marketing tool, effectively enhancing customer engagement and leaving a lasting impression.

Future Potential in Hospitality

The potential for AR and VR in the hospitality industry is immense. AR can offer highly personalized experiences by suggesting activities or dining options tailored to individual guest preferences. Furthermore, it can be utilized for staff training, providing interactive and immersive learning opportunities. The future of AR and VR in hospitality holds great promise for enhancing guest experiences and improving operational efficiency.

Virtual Reality (VR) has the potential to revolutionize event planning by enabling organizers to experience and tailor event spaces virtually. Moreover, VR can provide virtual tours and immersive experiences of local attractions, offering added value to guests who cannot visit these places in person. This technology opens up a world of possibilities, enhancing the quality and accessibility of events in remarkable ways.

Augmented Reality (AR) and Virtual Reality (VR) are not mere futuristic concepts; they are practical technologies already revolutionizing the hospitality industry's guest experience. As these technologies further evolve, their impact on the sector will continue to expand, presenting thrilling opportunities for guests and hoteliers alike.

Robotics and Automation in Hospitality

The hospitality industry is rapidly adopting robotics and automation, seamlessly incorporating these cutting-edge technologies into different areas of hotel operations. By leveraging robots, hotels can improve efficiency and precision in tasks ranging from cleaning to delivery, ultimately enhancing the overall guest experience. These robots are powered by advanced AI, enabling them to perform tasks autonomously and meaningfully interact with guests and staff members.

Applications in Cleaning and Delivery

Cleaning and maintenance are two of the most prominent robotics applications in the hospitality industry. With the help of sensors and AI algorithms, autonomous cleaning robots can effortlessly navigate hotel spaces, ensuring cleanliness without constant human supervision. These versatile machines can be programmed to clean various areas, from floors and windows to swimming pools, often outperforming traditional methods in terms of efficiency and minimizing disruption.

Delivery robots have become a sought-after solution in various industries. For instance, in hotels, these robots efficiently transport items such as towels, toiletries, and room service orders to the guest rooms. Equipped with AI-powered mapping and obstacle avoidance systems, they effortlessly navigate through hallways and elevators. This adds a touch of futuristic charm to the guest experience and allows the staff to dedicate their attention to more intricate tasks that require a human touch. 

Future Potential and Challenges

When we envision the future, the possibilities for incorporating robotics in the hospitality industry are boundless. Imagine robots seamlessly taking on intricate responsibilities such as cooking or bartending, providing guests unparalleled and distinctive experiences. Moreover, these robots could contribute to security efforts by actively patrolling hotel premises and utilizing artificial intelligence to identify potential security issues swiftly.

However, incorporating robotics into the hospitality industry presents its own set of challenges. One of the primary concerns revolves around the initial investment cost and ongoing maintenance. Another challenge lies in seamlessly integrating these robots into the existing hotel ecosystem without compromising the guest experience. Moreover, it is crucial to balance leveraging the benefits of robots while preserving the irreplaceable personal touch synonymous with hospitality. Equally important is training staff to effectively collaborate with robots and manage guest perceptions and interactions with these innovative machines.

The hospitality industry is undergoing a remarkable transformation with the advent of robotics and automation. While these advancements bring numerous advantages in efficiency and novelty, it is crucial to approach their integration into hotel operations and the guest experience carefully and meticulously.

AI-Driven Analytics for Personalization and Efficiency

AI-powered analytics leverage data to generate actionable insights. By employing machine learning algorithms, hotels can forecast future guest behavior based on historical data, enabling them to cater to their needs and preferences proactively. For instance, if the data reveals a surge in demand for spa services during specific periods, the hotel can adjust staffing levels and promotional activities accordingly. Furthermore, AI facilitates personalized marketing endeavors by delivering targeted offers to guests based on their past stays and individual preferences.

Artificial intelligence (AI) also improves operational efficiency in various ways. For instance, predictive analytics can accurately forecast peak periods for hotel services, allowing for better allocation of staff and resources. Additionally, AI can optimize hotel energy consumption by analyzing usage patterns and making real-time system adjustments, resulting in cost savings and a reduced environmental impact.

Future Trends in Data Analytics

As we look ahead, the future of Big Data Analytics in the hospitality industry holds immense potential for growth and innovation. An emerging trend that stands out is real-time analytics, which involves analyzing data as it is collected. This enables immediate responses to guest needs and allows for swift operational adjustments. Another noteworthy development area is the integration of external data sources, such as weather forecasts or local events, to further enhance service offerings and operational planning. These advancements pave the way for more refined and efficient practices in the industry.

Predictive analytics is poised to advance, leveraging AI to anticipate guest preferences and proactively address operational challenges. Moreover, with mounting concerns about data privacy, the cultivation of secure and ethical data handling practices will assume even greater significance.

The hospitality industry is transforming with the advent of Big Data Analytics. This revolutionary technology paves the way for personalized guest experiences and streamlined operations. As technology advances, the potential for deeper insights and innovative service delivery in the hospitality sector is vast. Big Data has become an indispensable tool, empowering the industry to thrive.

Conclusion

Exploring emerging AI and hospitality trends highlights a transformative shift in the industry propelled by technological advancements. From contactless solutions to voice-controlled hubs and from AI and ML to IoT, AR and VR, robotics, automation, and big data analytics, each trend represents a significant leap towards a more efficient, personalized, and innovative hospitality experience.

The potential of AI in hospitality is profound. These technologies enhance the guest experience and revolutionize hotel operations, interactions, and resource management. The industry sets a new standard that prioritizes efficiency, personalization, and innovation by integrating AI and related technologies.

The hospitality industry is on the brink of a new era defined by rapid technological advancement. Industry leaders and stakeholders must embrace these technologies to remain competitive and foster future growth and innovation. Adopting AI and its associated technologies is not just a means to improve operational efficiency and guest satisfaction; it is a step towards reimagining the hospitality experience in an increasingly digital world.

Choose a Social Network!

The social network you are looking for is not available.

Close

Terms & Conditions

The following are terms of a legal agreement ("Agreement") between you and HotelExecutive. By accessing, browsing and/or otherwise using this web site, HotelExecutive, you acknowledge that you have read, understood and agreed to be bound by these terms and conditions, and to comply with all applicable laws and regulations, including U.S. export and re-export control laws and regulations. If you do not agree to all of these terms and conditions, you may not access, browse and/or use HotelExecutive. The material provided on HotelExecutive is protected by law, including, but not limited to, United States copyright law and international treaties.

These terms of access apply to your access to and use of HotelExecutive and do not alter in any way the terms and conditions of any other agreement you may have with HotelExecutive for products, software, services or otherwise, unless otherwise directed by HotelExecutive. If you breach any of these terms and conditions, your authorization to use HotelExecutive automatically terminates and you must immediately destroy any downloaded or printed materials and discontinue use of any hyperlinks to HotelExecutive.

1. USE RESTRICTIONS

Copyright. All Site materials, including, without limitation, text, pictures, graphics and other files and the selection and arrangement thereof are copyrighted materials of HotelExecutive © 1996-2016, ALL RIGHTS RESERVED, or by the original creator of the material. Permission is granted to display and use the materials on HotelExecutive for private individual, educational and noncommercial use only, provided you do not modify the materials and that you retain all copyright and other proprietary notices contained in the materials. You may not, however, distribute, copy, reproduce, display, republish, download, or transmit any material on HotelExecutive for commercial use without prior written approval from HotelExecutive. You may not "mirror" any material contained on HotelExecutive on any other server without prior written permission from HotelExecutive. Any unauthorized use of any material contained on HotelExecutive may violate copyright laws, trademark laws, the laws of privacy and publicity and communications regulations and statutes.

Trademarks

The trademarks, service marks, trade names and logos (the "Trademarks") used and displayed on HotelExecutive are registered and unregistered Trademarks of HotelExecutive. In addition, all page headers, custom graphics, icons and scripts are service marks, trademarks and/or trade dress of HotelExecutive, and may not be copied, imitated or used, in whole or in part, without the prior written permission of HotelExecutive. You acknowledge that the Trademarks used and displayed on HotelExecutive are and shall remain the sole property of HotelExecutive or the Trademark owner. Nothing in this Agreement shall confer any right of ownership of any of the Trademarks in you. Further, nothing in HotelExecutive shall be construed as granting, by implication, estoppel or otherwise any license or right to use any Trademark used or displayed on HotelExecutive, without the express written permission of HotelExecutive or the Trademark owner. The misuse of the trademarks displayed on HotelExecutive, or any other Content on HotelExecutive, is strictly prohibited.

Hyperlinks

You are granted a limited, nonexclusive right to create a hypertext link to HotelExecutive provided that such link is to the entry page of HotelExecutive and does not portray HotelExecutive or any of its products or services in a false, misleading, derogatory, or otherwise defamatory manner. This limited right may be revoked at any time for any reason whatsoever. You may not use framing techniques to enclose any Company trademark, logo or trade name or other proprietary information including the images found at HotelExecutive, the Content of any text or the layout/design of any page or any form contained on a page without HotelExecutive's express written consent. Links to third party sites on HotelExecutive are provided solely as convenience to you. If you use these links, you will leave HotelExecutive. HotelExecutive has not reviewed all of these third party sites and does not control and is not responsible for any of these sites, their Content or their policies, including, without limitation, privacy policies or lack thereof. HotelExecutive does not endorse or make any representations about third party sites or any information, software or other products or materials found there, or any results that may be obtained from using them. If you decide to access any of the third party sites linked to HotelExecutive, you do so entirely at your own risk. You acknowledge and agree that HotelExecutive shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by, or in connection with the use of or reliance on any such third party sites.

Downloadable Materials

Any software, including codes or other materials that are made available to download from HotelExecutive, is the copyrighted work of HotelExecutive and/or its suppliers and affiliates. If you download software from HotelExecutive, use of the software is subject to the license terms in the software license agreement that accompanies or is provided with the software. You may not download or install the software until you have read and accepted the terms of the applicable software license agreement. Without limiting the foregoing, copying or reproduction of the software to any other server or location for further reproduction or redistribution is expressly prohibited unless otherwise provided for in the applicable software license agreement in the case of software, or the express written consent of HotelExecutive in the case of codes or other downloadable materials.

Limited Access

Except as otherwise expressly permitted by HotelExecutive, any access or attempt to access other areas of HotelExecutive computer system or other information contained on the system for any purposes is strictly prohibited. You agree that you will not use any robot, spider, other automatic device, or manual process to "screen scrape," monitor, "mine," or copy the Web pages on HotelExecutive or the Content contained therein without HotelExecutive's prior, express, and written permission. You will not spam or send unsolicited e-mail to any other user of HotelExecutive for any reason. You agree that you will not use any device, software or routine to interfere or attempt to interfere with the proper working of HotelExecutive. You agree that you will not take any action that imposes an unreasonable or disproportionately large load on HotelExecutive's infrastructure.

Additional Use Restrictions

You shall not post, transmit, e-mail, re-transmit or store material on or through any of the services provided by HotelExecutive (the "Services") which, in the sole judgment of HotelExecutive: (i) is in violation of any local, state, federal or non-United States law or regulation, (ii) is threatening, obscene, indecent, defamatory or that otherwise could adversely affect any individual, group or entity (collectively, "Persons") or (iii) violates the rights of any person, including rights protected by copyright, trade secret, patent or other intellectual property or similar laws or regulations including, but not limited to, the installation or distribution of "pirated" or other unauthorized photos or software products that are not appropriately licensed for use by you. You shall be responsible for determining what laws or regulations are applicable to its use of the Services. In addition, you may only use the Services in a manner that, in HotelExecutive's sole judgment, is consistent with the purposes of such Services. If you are unsure of whether any contemplated use or action is permitted, please contact HotelExecutive at editor@HotelExecutive By way of example, and not limitation, the following uses described below of the Services are expressly prohibited:

A. upload, post, e-mail or otherwise transmit any information, data, text, software, music, sound, photographs, graphics, video, messages or other materials (collectively, "Content") that is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, sexually intolerant or racially, ethnically or otherwise objectionable;

B. impersonate any person or entity, including, but not limited to, a Company official, forum leader, guide or host, or falsely state or otherwise misrepresent your affiliation with a person or entity;

C. forge headers or otherwise manipulate identifiers in order to disguise the origin of any Content transmitted through the Services or develop restricted or password-only access pages, or hidden pages or images (those not linked to from another accessible page);

D. upload, post, e-mail or otherwise transmit any Content that you do not have a right to transmit under any law or under contractual or fiduciary relationships such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements;

E. upload, post, e-mail or otherwise transmit any Content that infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party;

F. upload, post, e-mail or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes" or any other form of solicitation;

G. upload, post, e-mail or otherwise transmit any material that contains software viruses, worms or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;

H. interfere with or disrupt the Services or servers or networks connected to the Services, or disobey any requirements, procedures, policies or regulations of networks connected to the Services;

I. intentionally or unintentionally violate any applicable local, state, national or international law, including, but not limited to, regulations promulgated by the U.S. Securities and Exchange Commission, any rules of any national or other securities exchange, including, without limitation, the New York Stock Exchange, the American Stock Exchange or the NASDAQ, and any regulations having the force of law;

J. 'stalk' or otherwise harass another user of HotelExecutive or Company employee or official;

K. promote or provide instructional information about illegal activities, promote physical harm or injury against any group or individual, or promote any act of cruelty to animals. This may include, but is not limited to, providing instructions on how to assemble bombs, grenades and other weapons, and creating "Crush" sites; and

L. effecting security breaches or disruptions of Internet communication. Security breaches include, but are not limited to, accessing data of which you are not an intended recipient or logging into a server or account that you are not expressly authorized to access.

M. advertising to, or soliciting any user of HotelExecutive to buy or sell any products or services through the unauthorized or impermissible use of the Services. You may not transmit any junk email or chain letters to other users. If you breach this Agreement and send unsolicited bulk email, instant messages or other unauthorized commercial communications of any kind through the Services, you acknowledge that you will have caused substantial harm to HotelExecutive, but that the amount of such harm would be extremely difficult to ascertain. As a reasonable estimation of such harm, you agree to pay HotelExecutive $500 for each such unsolicited email or other unauthorized commercial communication you send to each user through the Services.

2. DISCLAIMER WARRANTY

HotelExecutive, including all software, functions, materials, and information is provided "as is" without warranties of any kind, either express or implied. HotelExecutive disclaims all warranties, express or implied, including, but not limited to, warranties of non-infringement and implied warranties of merchantability, fitness for a particular purpose, non-infringement, title, merchantability of computer programs, data accuracy, system integration, and informational Content. HotelExecutive does not warrant or make any representations regarding the operation of HotelExecutive, the use, validity, accuracy or reliability of, or the results of the use of the materials on HotelExecutive or any other sites linked to HotelExecutive. The materials of HotelExecutive may be out of date, and HotelExecutive makes no commitment to update the materials at HotelExecutive. HotelExecutive does not and cannot guarantee or warrant that the files available for downloading from HotelExecutive, if any, will be free from infection, viruses, worms, Trojan horses, or other code that manifest contaminating or destructive properties. HotelExecutive does not warrant that HotelExecutive, software, materials, products, or services will be uninterrupted or error-free or that any defects in HotelExecutive, software, materials, products, or services will be corrected.

3. LIMITATION OF LIABILITY

In no event will HotelExecutive, its suppliers or other third parties mentioned at or in HotelExecutive be liable for any damages, including, without limitation direct, indirect, special, incidental, or consequential damages, damages resulting from lost profits, lost data or business interruption arising out of relating to the use, inability to use, or resulting from the use of HotelExecutive, any web sites linked to HotelExecutive, the materials, software or other information contained in any or all such sites, whether based on warranty, contracts, statutes, regulations, tort (including but not limited to, negligence) or any other legal theory and whether or not advised of the possibility of such damages. If your use of the materials or information from HotelExecutive results in the need for servicing, repair or correction of equipment or data, you assume all costs thereof.

4. REVISIONS TO THIS AGREEMENT

HotelExecutive may revise this Agreement at any time without notice by updating this posting. By using HotelExecutive you agree to be bound by any such revisions and should therefore periodically visit HotelExecutive and page to determine the then current Terms of Access and Use conditions of use to which you are bound.

5. TRANSMISSIONS

Any idea you transmit to or post on HotelExecutive by any means will be treated as non-confidential and non-proprietary and may be disseminated or used by HotelExecutive or its affiliates for any purpose whatsoever, including, but not limited to, developing and marketing products. You are prohibited from posting or transmitting to or from HotelExecutive any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, profane material or any other material, including but not limited to any material that could give rise to any civil or criminal liability under both domestic and international law.

6. YOUR WARRANTIES

You warrant to HotelExecutive that:

You are the sole owner of all rights in the materials posted or uploaded by you (including all related copyrights) or that you have the absolute right to license their use as provided in this section. While you will retain ownership of the copyright in the materials posted or uploaded by you, you agree that all materials posted or uploaded by you shall become part of a database, and that HotelExecutive will own the compilation copyright in that database. In addition, you hereby grant HotelExecutive a perpetual, worldwide, irrevocable license to use, reproduce, modify, publish, publicly perform, publically display and distribute such materials, and portions of such materials and any derivative works created from such materials, in print, electronic and other media, by any means now known or developed in the future. We may sublicense all of our rights and licenses or assign them to third parties. Neither HotelExecutive nor any third party using the materials in accordance with this section will be obligated to pay you any royalties or other compensation for use of the materials.

You will comply with these Terms of Access and Use including, without limitation, the USE RESTRICTIONS set out in Section 3 above;

You agree to indemnify and hold HotelExecutive harmless from any claim or damages (including any legal fees in relation to same) made by a third party in respect of any matter in relation to or arising from your use and/or membership arising from any breach or suspected breach of these Terms of Access and Use by you or your violation of any law or the rights of any third party.

7. ACTIONS WE MAY TAKE AT OUR SOLE DISCRETION

HotelExecutive may take any or all of the following actions at our sole discretion:

Remove any member profile (including photographs) or other material that, in our sole discretion may be inappropriate or we suspect to be illegal, subject us to liability or which may violate these Terms of Access and Use or where required to do so by law;

Issue members with verbal or written warnings and may take such further action as we deem appropriate if such warnings are not heeded;

Suspend or terminate a member's access to the members's area of HotelExecutive or a member's account without notice at any time;

Inform the appropriate authorities and provide them with information regarding any suspected illegal activity; or bring legal action against a member or other user of HotelExecutive in relation to any breach of these Terms of Access and Use or any illegal or suspected illegal activity.

8. GOOD SAMARITAN CONTENT AND COMPLAINT PROCEDURES POLICY

A. Policy

We have provided opportunities for you to contribute Content to our Site. It is our policy, however, not to allow any Content which may constitute intellectual property infringement; violations of federal, state, or local law; obscene or defamatory material, or may otherwise be unacceptable or inappropriate. Upon learning of such Content, we will attempt, and you hereby give HotelExecutive the right, to delete, edit, remove, disable, change, or restrict access to or the availability of the Content, which in our sole discretion, is otherwise unacceptable or objectionable. We may or may not notify you about what action we take with respect to the disputed Content. The provisions of this section are intended to implement this policy but are not in any way intended to impose a contractual obligation upon us to undertake, or refrain from undertaking, any particular course of conduct.

B. Complaint Procedures

If you believe that another user or other third party has posted Content which violates this policy or specifically the USE RESTRICTIONS in Section 3 above, you may notify HotelExecutive via e-mail at editor@HotelExecutive . In order to allow HotelExecutive to respond effectively, please provide HotelExecutive with as much information as possible in your correspondence, including: (1) the nature of the right infringed or violated (including any applicable registration numbers of the federally-registered intellectual property allegedly infringed), if applicable, or the unacceptable or inappropriate Content; (2) all facts which lead you to believe that a right has been violated or infringed, if applicable; (3) the precise location where the offending Content is located; (4) any grounds to believe that the party or user which posted the Content was not authorized to do so or did not have a valid defense (including the defense of fair use), if applicable; (5) if known, the identity of the party or user who posted the infringing, offending, or inappropriate Content; and (6) in the case of alleged copyright infringement claims, information sufficient to identify the work and your claims to ownership.

C. Indemnification/Waiver of Certain Rights

By contacting HotelExecutive and complaining of an alleged violation, you agree that the substance of your complaint shall constitute a representation made under the pains and penalties of perjury pursuant to the laws of the State of California. In addition, you agree, at your own expense, to defend and indemnify HotelExecutive and hold HotelExecutive harmless against all claims which may be asserted against HotelExecutive, and all losses incurred, as a result of your complaint and/or our response to it.

D. Waiver of Claims and Remedies

We expect all users of our Site to take responsibility for their own actions and cannot and do not assume liability for any acts of third parties which take place at our Site. By utilizing the Good Samaritan procedures set forth herein, you waive any and all claims or remedies which you might otherwise be able to assert against hotelexecutive under any theory of law (including, but not limited to, intellectual property laws) that arise out of or relate in any way to the content at hotelexecutive or our response, or failure to respond, to a complaint.

E. Investigation/Liability Limitation

You agree that we have the right, but not the obligation, to investigate any complaint received. By reserving this right, we do not undertake any responsibility in fact to investigate complaints or to remove, edit, disable or restrict access to or the availability of Content. We will not act on complaints that we believe, in our sole discretion, to be deficient, incomplete, or otherwise questionable. If you believe that Content remains on HotelExecutive which violates your rights, Your sole and exclusive remedy shall be against the user or other party responsible for said content, not against HotelExecutive. your sole and exclusive remedy against HotelExecutive shall be to terminate your use of HotelExecutive and service.

Digital Millennium Copyright Act Compliance. As set forth in Subsection (b), you must contact our agent if you believe that a work protected by a U.S. Copyright which you own has been posted on our Site without authorization or that our Site, in some material way, contributes to its infringement. It is our policy in appropriate circumstances, if possible, to terminate the access rights of repeat infringers and other users who use HotelExecutive in an inappropriate or objectionable manner.

9. COOPERATION WITH LAW ENFORCEMENT

HotelExecutive reserves the right to fully cooperate with any law enforcement authorities or court order requesting or directing HotelExecutive to disclose the identity or other information regarding any user or member alleged by any governmental entity to be using HotelExecutive or any Content or materials available in, at, through or in association with HotelExecutive in violation of any law or regulation, or in violation of this Agreement, including, without limitation, the posting of e-mail messages, or publishing or otherwise making available any such materials. By accepting this agreement you waive and hold harmless HotelExecutive from any claims resulting from any action by HotelExecutive during, or as a result of, its investigations, and from any actions taken as a consequence of investigations by either HotelExecutive or law enforcement authorities

10. APPLICABLE LAWS, VENUE, JURISDICTION & MANDATORY ARBITRATION

If any provision(s) of this Agreement is held by a court of competent jurisdiction to be contrary to law, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect. HotelExecutive's failure to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by HotelExecutive in writing. The section titles in this Agreement are solely used for the convenience of the parties and have no legal or contractual significance. This Agreement may be assigned in whole or in part by HotelExecutive. This Agreement may not be assigned in any manner by you without the express, prior written permission of HotelExecutive.

Any and all disputes or controversies of any kind, including but not limited to any performance, duty, obligation or liability arising under or related to this Agreement which are not first resolved informally, shall be determined by binding arbitration in San Francisco, California, in accordance with the rules of the American Arbitration Association. The final award in any such arbitration proceeding shall be subject to entry as a judgment by any court or competent jurisdiction, provided that such judgment does not conflict with the terms and provisions hereof. The jurisdiction of the arbiter (or arbiters) with respect to legal matters shall be limited only by the statutory and common law of the State of California and the United States.

Notwithstanding the foregoing, any and all disputes, which the parties cannot informally resolve, regarding the scope of issues or matter with the jurisdiction of the arbitrator, shall be resolved by a separate dispute resolution process whereby HotelExecutive, in its sole discretion shall elect the dispute to be resolved by either (1) a court of competent jurisdiction in the State of California or (2) a panel of three new arbitrators.

This Agreement shall be governed by and construed in accordance with the laws of the State of California notwithstanding any conflict of laws provisions. You and HotelExecutive agree that the venue for all legal disputes, controversies, actions of any kind arising under or related to this Agreement shall be San Francisco, California. You and HotelExecutive further agree that in case of any litigation regarding this Agreement, you irrevocably and unconditionally (i) consent to submit to the exclusive jurisdiction of the state and federal courts in the County of San Francisco, California for any litigation or dispute arising out of or relating to this Agreement, (ii) agree not to commence any litigation arising out of or relating to this Agreement except in the California Courts, (iii) agree not to plead or claim that such litigation brought therein has been brought in an inconvenient forum, and (iv) agree the California Courts represent the exclusive jurisdiction for all litigation relating to this Agreement.

11. MEMBERSHIP FEES

Hotel Business Review Subscriptions

If you choose to purchase a subscription, member subscription payments can be made in U.S. Dollars, as well as a variety of international currencies. Membership terms are Annual Recurring, and Monthly Recurring. The Annual Recurring subscription is an annual commitment and subscribers will be charged each consecutive billing cycle. Annual Recurring subscriptions can be cancelled after the first billing cycle and within 30-days of the billing date for a full refund. Monthly Recurring subscriptions are ongoing and subscribers will be charged each consecutive monthly billing cycle. Monthly Recurring subscriptions can be cancelled after the first month and within 7 days of the monthly billing cycle for a full refund.

12. PAYMENT AUTHORIZATION

Payment for the services provided to you in, at, through or in association with HotelExecutive may be made by automatic credit card, debit card, direct debit, bankwire or Paypal and other approved payment means offered in, at, through or in association with HotelExecutive, and you hereby authorize HotelExecutive and its agents to transact such payments on your behalf.

You hereby authorize HotelExecutive's Internet Payment Service Provider to charge your credit card to pay for your membership to HotelExecutive. You further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card for any and all purchases of products, services in association with HotelExecutive. You agree to be personally liable for all charges incurred by you in association with your access or other use of any content provided by HotelExecutive or any third party in association with HotelExecutive. You acknowledge and agree that your liability for all such charges shall continue after termination of your access or any type of membership arrangement with HotelExecutive.

In the event that you have chosen to have your membership automatically rebilled, unless and until you notify HotelExecutive that you wish to cancel or terminate your membership to HotelExecutive, you hereby agree and authorize HotelExecutive's Internet Payment Service Provider to automatically renew your membership to HotelExecutive on a continuing basis and to charge your credit card (or other payment means you have selected) to pay for the ongoing cost of your membership. You hereby further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card (or other approved payment means you have selected) for any and all purchases of products, services and entertainment provided to in, at, through or in association with HotelExecutive.

13. PRIVACY POLICY

The following is the Privacy Policy for HotelExecutive

We can be reached via telephone, email, or online at our contact page. When you visit our site we do not log any information regarding your domain or email address. Information Sharing: We do not share user information with any third parties other than via press release distribution as described below.

Hotel Newswire is a newswire service that distributes press releases on behalf of our users. If you decide to submit a press release for distribution through our system we will transmit your entire press release including any personal information therein contained to our media contacts and online distribution points including search engines. This is the only redistribution of your information that we engage in. Your submission of press releases through our system indicates consent with this policy. The information we collect during your registration process is used to notify users about updates to our service and inform users of any special events hosted by Hotel Newswire. This information is not shared with other organizations for commercial or non-commercial purposes.

Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

Bram Haenraets Autonomous Guest Communication for Hotels
    READ MORE
Michael Hunter Soft Brands, Strong Appeal: How Hotels are Blending Identity and Experience
    READ MORE
Josh Cavallin Hotel Insurance: Creativity Combined With the Right Niche Risk Manager
    READ MORE
Jeff Rudder The Rise of Multi-Gen Travel: How Hotels and Resorts Can Tap in to The Booming Trend
    READ MORE
Mark Lynch Don't Let Water Be the Reason for a Negative Review
    READ MORE
Samantha Markiewicz Death to the Comment Card: the Power of Social Communication
    READ MORE
Olha Kotova Drone Storytelling: a Powerful Marketing Tool for Modern Hospitality
    READ MORE
Coming up in March 1970...