The Future of Digital Experiences in Hospitality for 2024
By Mary Barker Senior Strategic Account Manager, Spectrio | February 2024
With the drive to bring the world online, the hospitality industry underwent a profound transformation, adopting digital innovations and technologies at an unprecedented pace. As we reflect on the strides made in 2023, it becomes evident that technology has become an integral part of the hospitality experience.
As we enter 2024, the industry is poised for another evolution, one that promises to redefine the customer journey through IoT integration and omnichannel experiences. This approach to customer management and guest engagement seeks to provide a seamless experience across platforms. Guests are increasingly looking for hyper personalized and high-tech streamlined services, and they're expecting hotels, tour operators, and restaurants to provide them.
The hospitality industry is also adopting centralized data management, harnessing the power of customer data to further improve and personalize customer services. These systems will recognize customers upon entering a facility, or checking into a room, and will have customer preferences saved from past orders or stays. It's all about customization and mitigating pain points throughout the hospitality experience.
With that in mind, here's what to expect in the coming year...
High-Tech, Low Touch
In 2024, we're likely to see a continued move towards high-tech, low touch hospitality experiences. Last year, 73 percent of people surveyed reported wanting hotels to offer tech that minimizes contact with the staff and other guests. Of course, these contactless experiences are largely being propelled by new technologies with self-service capabilities. Think of automated hotel check-ins, digital menu boards for placing orders, etc.