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Designing Feel Good Hospitality Destinations

By Toby Kyle Studio Director, Landscape, WATG | January 2026

Outdoor F&B experience at Mitsis Summer Palace, Kos, Greece (Photo courtesy of Mitsis Summer Palace)

Imagine arriving somewhere designed not only as a place, but as a feeling. The threshold opens, breathing slows, and a sense of calm takes hold. From there, the guest journey unfolds intentionally—curiosity, delight, and quiet connection—each element inviting you to pause, notice, and be present. You feel grounded by nature, lifted by light, and nourished in every sense.

This is more than aesthetics. It is the choreography of wellness—delivered moment by moment.

The future of hospitality belongs to destinations that embed well‑being into everything they do, from master planning through operations. When the landscape, architecture, and programming work in concert, the result is a “feel‑good factor” that guests can sense immediately and remember long after they leave. Getting there calls for a shift—from wellness as an amenity to wellness as an ecosystem.

The Business of Wellness

The global wellness economy is valued at $6.3 trillion and is projected to reach $9 trillion by 2028. Within it, wellness tourism—spanning spa, fitness, nutrition, and mindfulness—is expected to approach $1.35 trillion by 2028 and is outpacing the growth of the broader tourism sector.

This is not merely demand‑led growth; it responds to a pressing need. Poor health is costly. Mental health challenges alone are estimated to account for $1 trillion in lost productivity each year. Against this backdrop, the shift from reactive to preventive health reflects a universal desire to thrive, not just cope—and it is changing how we travel.

Today’s guests want to maintain, and even improve, their health while on the move. Hospitality can play a proactive role by offering experiences that restore balance, build resilience, and encourage healthier living. Active programs, nourishing food, and rejuvenating environments are not luxuries; they are central to future‑proofing hospitality.

The commercial incentives are clear. Wellness travelers spend more than 40% above the average per trip, and hotels with integrated wellness routinely report 20–35% higher ADRs, length‑of‑stay gains of over 20%, and occupancy uplift exceeding 4% versus traditional properties. Wellness is no longer a niche amenity—it is a business strategy that underpins sustained performance. Travelers crave renewal as much as adventure. The destinations that win are those that align and nourish mind, body, and spirit.

Sound Bath at Umana Bali, LXR Hotels & Resorts, Bai, Indonesia (Photo courtesy of Umana Bali, LXR Hotels & Resorts)

From Amenity to Ecosystem

Wellness used to be a room—the gym, the spa—places to withdraw. Today, it is the through‑line of the entire guest journey.

Guests increasingly expect experiences that engage six dimensions of wellness—Physical, Intellectual, Mindfulness, Purpose, Social, and Emotional. Meeting this multidimensional demand requires a holistic design approach that creates a unified sense of well‑being across the stay.

For landscape architects, that means designing destinations that deliver a genuine “feel‑good factor.” Done well, the outdoor environment does what no indoor room can replicate: it stimulates neurochemistry, supports circadian health, and rekindles our relationship with nature—sustaining the feel‑good effect long after check‑out.

The Neuroscience of Feeling Good

Environments shape the brain. Every cue—sightlines, soundscapes, scents, textures—triggers neurochemical responses that influence mood and behavior. When we understand these mechanisms, we can design spaces that reliably help people feel better.

  • Dopamine responds to novelty, gratitude, and achievement. A surprising view, a memorable arrival sequence, or a small moment of wonder (even an encounter with a butterfly) can spark a dopamine “lift” that encourages exploration.
  • Endorphins are released through movement, controlled breathing, and touch. Beyond gyms or treatment rooms, walkable master plans, enjoyable routes, and fresh, clean-air outdoor spaces promote everyday mobility and gentle exertion.
  • Serotonin is linked to daylight, nature, and nutrition. Exposure to daylight supports circadian rhythms and vitamin synthesis—essential for sleep and recovery. Mindful, nutrition‑forward F&B in natural settings strengthens this effect.
  • Oxytocin, the social bonding chemical, is associated with laughter, eye contact, and conversation. Warm hospitality, informal social spaces, and opportunities for community engagement elevate mood and reduce stress.

Together, these neurochemicals generate a durable “feel‑good factor” that encourages choices leading to well‑being.

Foraging experience at Rissai Valley, a Ritz-Carlton Reserve, JiuZhaiGou, China (Photo courtesy of Rissai Valley, a Ritz-Carlton Reserve)

Design Approach: Six Pillars of Wellness

Our approach translates the six wellness dimensions into actionable design principles that create layered, memorable experiences.

  1. Physical: Movement‑friendly planning—walkable routes, integrated trails, outdoor gyms, and sensory gardens—encourages easy, everyday activity. When the path from guest rooms to dining, spa, and recreation is pleasurable, guests move more without thinking about it.
  2. Intellectual: Destinations that tell authentic stories—through local materials, craft, and ecological restoration—invite guests to engage with something larger than themselves. Thoughtful narrative embedded in the landscape sparks curiosity and reflection.
  3. Mindfulness: Quiet zones, water, and purposeful planting invite contemplation. Carefully choreographed sequences of light and shadow slow heart rate and restore focus, supporting cognitive recovery and emotional balance.
  4. Social: Flexible outdoor environments—markets, classes, workshops, and farm‑to‑table dinners—encourage spontaneous gathering. Designing for inclusion and participation turns hotels into vibrant community hubs where meaningful connections flourish.
  5. Purpose: Landscapes designed with intention—conserving water, restoring habitats, supporting biodiversity, and celebrating cultural customs—align human well‑being with planetary health. Purposeful design creates lasting impact and defines the future of responsible, mindful luxury.
  6. Emotional: Beyond function, spaces should evoke comfort, delight, and wonder. Texture, color, sound, and sensory cues can uplift mood and foster a sense of belonging, ensuring the wellness journey resonates long after departure.

Thoughtfully layered, these pillars move hospitality beyond amenities toward environments that actively nurture holistic well‑being—where every moment supports body, mind, and spirit.

Design in Action: The Landscape as Healer

At WATG, we translate these principles into place‑specific design. Across projects worldwide, we have seen how landscape becomes a vehicle for healing, discovery, and community.

Ferney Resort — A Regenerative Estate. At the master‑planning scale, we assessed site and context through the wellness pillars to set frameworks for high‑quality outdoor spaces and pedestrian mobility. We also took a regenerative approach to placemaking, celebrating existing ecological and cultural assets. In converting a historic sugar‑cane estate, we conserved working heritage while introducing a landscape strategy that restores biodiversity and connects new living environments to the land.

Porto Montenegro — The Urban Beach. Here, we introduced an urban beach as a nature‑based amenity. It delivers pedestrian‑friendly space to rest, play, and be inspired—enhancing value for residences without direct lake or mountain frontage while strengthening community life.

Hann Lux Resort — Mountain Retreat. Set on a mountainside and enveloped by forest, the project conserves remarkable native landscapes while layering in a sequence of luxurious spaces. Large social terraces frame panoramic views that create a genuine “wow” moment. Intimate paths and clearings invite unhurried walks, leading to places of rest and quiet reflection where the finer details of the forest are revealed.

Waldorf Astoria Villa — Sky Garden. Connection to the outdoors is equally powerful in dense, vertical settings. Generous terraces accommodate alfresco dining and hydrotherapy, while architectural shading creates climate‑managed outdoor rooms. The design preserves skyline views and draws daylight deep into interiors, elevating daily rituals above the city.

Landscape that promotes contemplation at Jinshuo Hotel & Resort, Mianyang, China (Photo courtesy of Jinshuo Hotel & Resort)

Making It Happen: From Vision to Operations

Delivering credible wellness is as much about choreography and operations as it is about form and materials. The following imperatives help translate vision into daily practice:

  • Start at master planning. Align building placement, paths, views, and program adjacencies early to create a continuous narrative—mixing moments of wonder with moments of rest, and avoiding conflicts between quiet zones and active hubs.
  • Design for everyday movement. Prioritize intuitive, car‑light circulation; reward walkers with micro‑experiences—fragrance, shade, texture, and prospect—so the journey itself becomes restorative. Make stairs beautiful and legible; make elevators convenient but not dominant.
  • Tune for circadian health. Plan daylight access and shading; support dark‑sky principles; specify lighting that respects circadian rhythms indoors and out. Frame sunrise and sunset moments in public and private spaces.
  • Program social catalysts. Use landscape to host markets, classes, and communal dining. Small, recurring activations build belonging and repeat visitation. Train staff to “read” the day’s rhythm and nudge participation gracefully.
  • Embed purpose visibly. Use water‑wise planting, habitat restoration, and low‑carbon materials—and interpret them so guests can understand and participate in the property’s values.
  • Design for climate comfort. Combine shade, air movement, evaporative cooling, and material selection to extend outdoor seasons. Comfort multiplies dwell time; dwell time multiplies F&B revenue and social connection.
  • Honor local identity. Engage artisans and growers, reflect cultural rituals, make procurement part of the story. Authenticity outperforms theme.

Outdoor Pool at JW Marriott Jeju Resort & Spa, Jeju, South Korea. Architecture by WATG. (Photo courtesy of JW Marriott Jeju Resort & Spa)

Measuring What Matters

Well‑being is experiential, but it is also measurable. Pair qualitative feedback with property KPIs to guide iteration:

  • Guest‑perceived outcomes: mood, sleep quality, perceived stress, time spent outdoors, sense of belonging.
  • Operational metrics: ADR, occupancy, length of stay, repeat visitation, F&B mix by outlet and time of day, activation participation rates.
  • Environmental metrics: canopy coverage and shade hours, biodiversity indicators, water and energy intensity, embodied carbon in landscape materials.

Create a feedback loop. If an activation underperforms, adjust the choreography (time of day, location, host energy) before abandoning the concept. If a quiet zone becomes a thoroughfare, refine circulation and cues. Treat the property as a living system.

Wellness as an Imperative for Hospitality’s Future

For owners and developers, the message is clear: wellness is a growth driver and a resilience strategy. Properties that embed well‑being in their DNA earn deeper loyalty, stronger ADR, higher RevPAR, and—crucially—emotional capital: places guests remember, recommend, and return to.

This requires early collaboration across disciplines. Integrating wellness at the master‑planning stage yields coherent experiences: aligning views and daylight paths with pedestrian flow, and interlacing activation with calm. It is not about layering amenities on top; it is about composing a continuous feel‑good journey.

The wellness sector is expanding faster than many others and has proved resilient in uncertainty. Destinations with credible wellness narratives can perform year‑round and hedge against demand volatility. Designing with human neurobiology and planetary limits in mind delivers measurable value—economic, environmental, and human. Data can inform strategy and personalization, yet the most meaningful journeys always leave room for surprise, wonder, and the freedom to wander beyond the script. Ultimately, true wellness connects interior and exterior into a seamless, immersive experience.

The best wellness destinations do more than heal; they teach us how to live well. Imagine arriving at a resort where every path, view, and sound restores balance; where architecture breathes with the land and the landscape nurtures biodiversity and belonging; where the feel‑good factor is not an add‑on but the essence of the experience.

When guests feel better, business does too.

Mr. Kyle

Toby Kyle is an accomplished design leader with over 20 years of experience in master planning, architecture, and landscape design. Specializing in tourism and hospitality, he has led and collaborated with international design teams in a variety of projects from conception to completion. His work integrates environmental and cultural sensitivity, ensuring that each project fosters a deep connection with its surroundings. Mr. Kyle has a personal interest in human wellness, inspiring his design approach which strives to create meaningful places and spaces that align care for the planet with care for humans. At WATG, one of his most recent projects includes Saadiyat Marina Master Plan in Abu Dhabi, United Arab Emirates. Extended Biography & Contact Information

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Any and all disputes or controversies of any kind, including but not limited to any performance, duty, obligation or liability arising under or related to this Agreement which are not first resolved informally, shall be determined by binding arbitration in San Francisco, California, in accordance with the rules of the American Arbitration Association. The final award in any such arbitration proceeding shall be subject to entry as a judgment by any court or competent jurisdiction, provided that such judgment does not conflict with the terms and provisions hereof. The jurisdiction of the arbiter (or arbiters) with respect to legal matters shall be limited only by the statutory and common law of the State of California and the United States.

Notwithstanding the foregoing, any and all disputes, which the parties cannot informally resolve, regarding the scope of issues or matter with the jurisdiction of the arbitrator, shall be resolved by a separate dispute resolution process whereby HotelExecutive, in its sole discretion shall elect the dispute to be resolved by either (1) a court of competent jurisdiction in the State of California or (2) a panel of three new arbitrators.

This Agreement shall be governed by and construed in accordance with the laws of the State of California notwithstanding any conflict of laws provisions. You and HotelExecutive agree that the venue for all legal disputes, controversies, actions of any kind arising under or related to this Agreement shall be San Francisco, California. You and HotelExecutive further agree that in case of any litigation regarding this Agreement, you irrevocably and unconditionally (i) consent to submit to the exclusive jurisdiction of the state and federal courts in the County of San Francisco, California for any litigation or dispute arising out of or relating to this Agreement, (ii) agree not to commence any litigation arising out of or relating to this Agreement except in the California Courts, (iii) agree not to plead or claim that such litigation brought therein has been brought in an inconvenient forum, and (iv) agree the California Courts represent the exclusive jurisdiction for all litigation relating to this Agreement.

11. MEMBERSHIP FEES

Hotel Business Review Subscriptions

If you choose to purchase a subscription, member subscription payments can be made in U.S. Dollars, as well as a variety of international currencies. Membership terms are Annual Recurring, and Monthly Recurring. The Annual Recurring subscription is an annual commitment and subscribers will be charged each consecutive billing cycle. Annual Recurring subscriptions can be cancelled after the first billing cycle and within 30-days of the billing date for a full refund. Monthly Recurring subscriptions are ongoing and subscribers will be charged each consecutive monthly billing cycle. Monthly Recurring subscriptions can be cancelled after the first month and within 7 days of the monthly billing cycle for a full refund.

12. PAYMENT AUTHORIZATION

Payment for the services provided to you in, at, through or in association with HotelExecutive may be made by automatic credit card, debit card, direct debit, bankwire or Paypal and other approved payment means offered in, at, through or in association with HotelExecutive, and you hereby authorize HotelExecutive and its agents to transact such payments on your behalf.

You hereby authorize HotelExecutive's Internet Payment Service Provider to charge your credit card to pay for your membership to HotelExecutive. You further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card for any and all purchases of products, services in association with HotelExecutive. You agree to be personally liable for all charges incurred by you in association with your access or other use of any content provided by HotelExecutive or any third party in association with HotelExecutive. You acknowledge and agree that your liability for all such charges shall continue after termination of your access or any type of membership arrangement with HotelExecutive.

In the event that you have chosen to have your membership automatically rebilled, unless and until you notify HotelExecutive that you wish to cancel or terminate your membership to HotelExecutive, you hereby agree and authorize HotelExecutive's Internet Payment Service Provider to automatically renew your membership to HotelExecutive on a continuing basis and to charge your credit card (or other payment means you have selected) to pay for the ongoing cost of your membership. You hereby further authorize HotelExecutive's Internet Payment Service Provider to charge your credit card (or other approved payment means you have selected) for any and all purchases of products, services and entertainment provided to in, at, through or in association with HotelExecutive.

13. PRIVACY POLICY

The following is the Privacy Policy for HotelExecutive

We can be reached via telephone, email, or online at our contact page. When you visit our site we do not log any information regarding your domain or email address. Information Sharing: We do not share user information with any third parties other than via press release distribution as described below.

Hotel Newswire is a newswire service that distributes press releases on behalf of our users. If you decide to submit a press release for distribution through our system we will transmit your entire press release including any personal information therein contained to our media contacts and online distribution points including search engines. This is the only redistribution of your information that we engage in. Your submission of press releases through our system indicates consent with this policy. The information we collect during your registration process is used to notify users about updates to our service and inform users of any special events hosted by Hotel Newswire. This information is not shared with other organizations for commercial or non-commercial purposes.

Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

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