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Simon Hudson

Every year, some of the world’s brightest minds and most iconic celebrities assemble in Salt Lake City, Utah, to impart their knowledge, network on the surrounding ski slopes, and dance the night away at a private concert. The annual summit, put on by Qualtrics - one of the fastest-growing technology companies in the world - achieved record highs in attendance in 2018 with 7,000 delegates, perpetuating the company’s mandate to improve the quality of the conference content and the overall experience. How has this annual conference grown so quickly? It is all about the hospitality and a real focus on the guest experience, and this article will take a closer look at why the Qualtrics conference is so different from other business events. Read on...

Brett Tabano

Today, millennials are on the verge of becoming the largest living adult generation in the United States, making them the ideal target for hotel brands and their marketing campaigns. But, in order for marketers to generate the greatest number of sales this year, they must develop and execute a comprehensive strategy designed specifically to reach and engage millennial customers at multiple touchpoints. It won’t be a “one and done” campaign, but the below piece will explore three different ways hotel brands can test the waters with this audience and eventually craft the perfect brand image that aligns with this generation. Read on...

Simon Hudson

Golf communities may not be news right now, but one enterprising company is breathing new life into the concept. As well as selling a variety of home lots and providing a club house, restaurant, pools and activities, Clear Creek Tahoe in Nevada is adding five-star hospitality, a hotel attitude to facilities and service, and the added wow factor of providing a boating and ski lodge at Lake Tahoe, half an hour away. Read on...

Bonnie Knutson

So do you follow Yogi Bear or Yogi Berra? More than a century ago the French philosopher, Paul Valery, said that "The trouble with our times is that the future is not what it used to be." His prophecy is truer today than it was then. Spurred on by globalism and technology, we live in a world that is more interconnected and interdependent that ever before. Communities and countries are increasingly dependent on one another and technology allows information to spread throughout the world as fast as fingers can send a text or a tweet. Given this scenario, then, this article will show you which Yogi should be the business Sage for your hotel. Read on...

Bernard Ellis

Mergers and acquisitions on both the buyer and supplier sides of hotel technology in recent years have caused the formation of many "accidental partnerships" that neither party entered into willingly, and likely wouldn't enter into again. Thank goodness for so many Innovative startups who offered timely alternatives. If only they had been on time, and had been a true alternative. And the independent hotelier who didn't think it possible to be any smaller of a fish, now is. In an age where Uber drives are rating their riders, it's time for hoteliers at all levels to cast aside their feelings of indignation or sheer helplessness, and to take a proactive approach to fixing these relationships. Read on...

Andrew Dyer

As more travelers continue to seek more authentic experiences and one-of-a-kind moments when traveling, hotels have the increasing challenge of standing out in a crowded market. This is even more true for the business traveler, who has high expectations. As a hotelier, it's important for you to understand what drives travelers to select your property to ensure you're your maximizing your occupancy and revenue. Furthermore, as the global business travel industry continues to grow year over year, hotels should consider re-thinking their strategy to tap into this lucrative market. By understanding business travelers' search and booking preferences, hotels can successfully drive more bookings from business travelers and differentiate themselves from competitors in a crowded space. Read on...

Simon Hudson

Skiers visiting Jackson Hole have two options when they are considering where to stay; Teton Village at the foot of the mountains, or the historic Town of Jackson which is 12 miles away. Teton Village offers accommodations for every lifestyle and budget and is a good choice for travelers who plan to spend a lot of time on the hill and make the most of the lively après ski. Downtown Jackson on the other hand is western-themed, with lots of old Victorian buildings, hotels, pubs and restaurants. This article will take a closer look at these two options skiers have for accommodation, and see how the two locations compete with each other (or work together) to attract skiers. Read on...

Sherry Heyl

There are many advantages to not only hiring freelancers but to develop long-term relationships with a team of freelancers. Many people have made freelancing a career choice and therefore have committed to ongoing training and developing their expertise in a specific niche. By working with freelancers, you're not only able to augment your staff but you will benefit from specialize knowledge and the diverse experience of the freelancer. Also, having a relationship with a team of freelancers enables your team to deliver projects on time, save money, and not over burden existing team members. Today, not only are freelancers benefiting from the freedom and flexibility that their choices offer, but so are the hotels they work with. Read on...

Bonnie Knutson

This article points out what marketers instinctively have known for a long time now: People buy with their heart and justify with their head. Noted neurologist Donald Caine said it best: The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions." In other words, it is increasingly being acknowledged that people respond more to emotional marketing than to rational information when deciding what to buy or where to buy it. Think about memorable Super bowl commercials that moved people throughout the years. Coca Cola's Mean Joe Green. Budweiser's Clydesdale Horses. Or the 2018 Dorito's Blaze commercial with Morgan Freeman. Read on to learn more... Read on...

Hillary Bressler

Millennials make great travelers. They see vacation as a way of life. But are they worth the focus? Millennials travel often which is music to the ears of the travel industry. They travel the most, but spend the least. All surveys point to the increasing importance of Millennials to the family travel market as well. They believe travel agents are totally worth it, and they like to cruise. Tap into these interesting facts about how the Millennials are traveling that will have the travel industry singing a happy tune. Read on...

Gary Isenberg

From the perspective of an experienced asset manager, this assessment of brand loyalty programs answers the question of relevance. Do the brand frequent programs still matter to hotel guests? If they do, how can a brand strengthen the customer relationship? If brand loyalty is not pertinent at specific points in the customer hotel experience journey, then how can the hotel secure its guest relationships? Does it matter? Read on...

Lisa Ross

Today's move toward integrating technology into all aspects of the hospitality experience is driving innovation and streamlining key processes for guests. But, is this new push for more technology taking away the personal touches and human interactions that make the hospitality industry so hospitable? Lisa Ross, president and partner of integrated communications firm rbb Communications, shares how brands and properties can use digital tools to enhance human interaction, foster trial, and develop brand loyalty. Read on...

Hillary Bressler

Is the travel industry forgetting one of the largest untapped niches? With 320 million single parents worldwide, the single parent family travel is a untapped market begging for attention. Gone is notion that single moms are poor. We work hard and play hard, but we require something unique …..for the travel industry to market to us! See what single parents demand from single parent family travel authority, Hillary Bressler, who has her ear to the ground on what single parents want when they travel. Read on...

Mark Ricketts

it takes more than a logo or an employee manual to establish a brand, as our everyday behaviors and the personal choices we make become an important element of real-world brand expression. In its purest sense, a brand is a promise to consumers; an expectation of performance and an overall experience. When we ship a package with FedEx or UPS, we expect a competitive, fair rate; on-time transit; accurate tracking that is accessible online; courteous, properly trained employees and a package delivered without damage. This article will explore some of the practical, simple and, yet, profound aspects of this everyday brand management. Read on...

Sherry Heyl

Despite all the recent hype around influencer marketing, it is really nothing new. In fact, I ran my first influencer marketing campaign for a large brand in 2006. We did not call it influencer marketing, it was called blogger outreach, but the premise was the same. We developed relationships with bloggers who had a large following and wrote about our niche. In this particular case, it was about cars. At the time the goal was to increase awareness. Our efforts were similar to a traditional media pitch and blogs were seen as "new media." Read on...

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Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.