Mr. Roberts
Alan Roberts
Global Head, Embassy Suites by Hilton
Alan Roberts, Global Head Embassy
Suites by Hilton, serves as the chief strategist and champion for the Embassy
Suites by Hilton Brand. His focus is on the areas of product and service
positioning standards, unit distribution strategies and ownership relations.
This Global Head is responsible for achieving operational excellence, ensuring
that systems, policies and programs are in place to support the brand direction
in alignment with the guiding principles of Hilton.
Ultimately, Mr. Roberts is responsible for brand growth and
development. He strives to drive profitability and further the expansion of the
Embassy Suites portfolio. He was named to his current role in 2016.
A 30-year veteran of the hospitality industry, Mr. Roberts
has served in a wide array of capacities, from porter to front office manager,
director of sales and general manager, encompassing guest-facing and
operational expertise. He started his career with Hilton in 2004 when he joined
the Brand Performance & Sales Support team with Hilton Garden Inn (HGI)
where he started as a Director. He also served as Sr. Director with this team
and culminated his time with HGI as Vice President, Brand Performance and Sales
Support.
Mr. Roberts joined the Embassy Suites by Hilton brand in
2013 as Vice President of Brand Performance Support where he served until being
promoted to his current position. He graduated from Appalachian State
University with a Bachelor's of Science degree in Business Administration,
majoring in Hospitality Management. After graduating, he worked for several
hotels in the Asheville and Charlotte, NC markets, going on to eventually
become the general manager of the Hilton Garden Inn - Charlotte Uptown. Before
joining the Hilton Garden Inn brand team, he worked at Panos Hotel Group,
overseeing the operations of a 12-hotel portfolio in a regional capacity.
Mr. Roberts can be contacted at 703-883-1000 or [email protected]