Evolving F&B Trends and New Concepts at Embassy Suites by Hilton
By Alan Roberts Global Head, Embassy Suites by Hilton | April 15, 2018
While it's been proven that a well-crafted food & beverage program can elevate the guest experience and increase the bottom line for owners, not all dining offerings serve up profitability. At Embassy Suites by Hilton, the recipe for success has always been collaboration with our owners. Without it, staying ahead of the continuously-evolving food & beverage (F&B) trends sought by guests, while also avoiding surprises for owners looking for a solid return on their investment, would be a challenge. But when F&B initiatives are designed with plenty of flexibility for owners baked in, the result is a dynamic dining experience for guests that deliver a menu of opportunities for owners to generate new revenue.
The recent evolution of Embassy Suites by Hilton F&B program is great illustration of this collaboration. Based on owner feedback, we've refreshed and relaunched the E'Terie fast-casual dining concept created for legacy hotels, and created Brickstones Kitchen & Bar, a contemporary full-service restaurant developed for new hotels using the Design Option III prototype.
E'Terie provides the savvy traveler with an inventive selection of light bite menu items, while owners can take advantage of strategic operational synergies that generate more revenue for the property. This bar-centric strategy eliminates the traditional, full-service dining experience and simultaneously complements the signature Embassy Suites Evening Reception. Designed to provide owners with the flexibility to customize the F&B experience to best meet the needs of their specific market, E'Terie leverages the existing infrastructure at Embassy Suites' hotels, such as the displays utilized during the cooked-to-order breakfast and the main kitchen, making it cost-efficient to implement.
Brickstones Kitchen & Bar also employs a bar-centric approach to serve an indulgent, yet approachable, dining experience offering inspired American dishes that are unique without being over-the-top. Moreover, Brickstones Kitchen & Bar provides owners with the ease of having one venue that can seamlessly transition from the morning's complimentary cooked-to-order breakfast to an à-la-carte grill experience for lunch and dinner.
Later in the year, we'll be making updates to our popular complimentary breakfast, including the addition of new, healthy and upgraded menu items. Once again, these pending changes are in response to owners' need for new solutions that meet guests' desire for enhanced dining experiences while providing a strong ROI.
Setting the Table
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