In-Room Technology: Efficiency and Simplicity with a Cutting Edge Approach
By Antonis Apostolidis CEO, Nicon SA | July 10, 2011
As the hospitality industry continues to expand in the digital market, in-room technology will become an increasingly important part of the guest experience. From iPads and iPods to smart phones and netbooks, guests are always connected - on their terms. In order to capitalize on in-room technology, hotels must learn to adapt quickly to the ever evolving changes in this area, but also make the connectivity process easy for the guest.
We already know that travelers want to have control of the acquired services they have chosen when staying at a property. Guests simply want to check into their room and use their personal devices, which they have learned how to handle and ultimately use the technology to collect or pass on information from those acquired services without hassle.
However, spending approximately an average of 30 minutes just to familiarize themselves with fancy, complicated new in-room tech services and controls is not efficient for the guests and will ultimately result in non-use of the hotel services. At the same time, by using a hotel's application that is loaded onto smart phones guests have the option of bypassing the front desk for trivial, time consuming hotel services such as, check-in, placing a room service order, checking the weather or calling for laundry service.
All of this data can easily be collected to a remote site by the property's management where a guest profile is created and the data collected can be analyzed in terms of profit. This is where the importance of quality service comes in.
At Nicon, we service multiple hotel clients and one of our keys to success is our forward thinking approach to technology solutions. Specifically, we anticipate certain technology trends to expand in the hospitality industry. Below are some trends we are finding that are taking root rather quickly for in-room entertainment:
- Smart-phone applications for hotels. These will continue to grow as they enable the guest not only to stay connected, but also to involve them in the hotel from checking in from the airport, to other hotel related services
- Vo-IP services. Voice over IP has also grown in popularity. Many guests now use Skype to conduct business and speak to loved ones. Vo-IP enables multiple facets of communication in the rooms.
- In-room devices control from mobile devices. Synching devices is key in the guest experience. Having the ability to control the in-room temperature remotely, or putting in a request for a late-check out are now easy.
- Smart-TV sets
- Green Technologies - EBM
Old Technologies that we keep an eye on: