Mobile Sites versus Mobile Apps: What hotels need to consider when developing a mobile presence
By David Millili Chief Executive Officer, Runtiz | January 22, 2012
Before we get to the question of whether you need a mobile site or a mobile app, there are two things you should know.
1. Mobile does not replace Desktop
First, while mobile adoption is accelerating in terms of the number of users researching or managing travel, we're not seeing attrition in desktop website demand. Rise in use of mobile does not translate to a drop in the use of desktops for shopping. Consumers are actually using both – maybe initially researching on mobile, deciding and booking via desktop, then revising on mobile.
Mobile site or mobile app, you better make sure your main website is working for you before you can expect returns on your investment in another channel – it will always serve as your foundational sales tool in mobile, social media, and even OTA shopping.
2. Mobile requires connectivity
Secondly, your mobile presence relies on connectivity, which ultimately will be the most important determinant of whether your mobile strategy succeeds or fails. I don't care how well designed or deployed your mobile site is, if it isn't supported by solid and reliable connectivity, then it's not worth it. Servers have generally pushed content based on what platform is being used – smartphone, desktop, tablet, etc. However, the emerging use of responsive web design for hotel sites has ushered in an era of greater efficiency and consistency in the sale of rooms via mobile.
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