Animation and Interactive Applications for F&B Marketing
Noble House Hotels & Resorts' executives, Thomas Haas, vice president of food & beverage, and Chef Luis Pous, corporate chef, discuss food and beverage marketing in the hotel industry
By Thomas Haas Vice President of Food & Beverage, Noble House Hotels & Resorts | August 19, 2012
Noble House Hotels & Resorts - a privately held hotel ownership and management company – utilizes interactive applications and digital integration for food and beverage marketing, as with many of its initiatives and marketing efforts. From social media applications and website marketing, to e-marketing and guerrilla marketing, Noble House reaches its guests with information and news regarding all F&B efforts, including banquets, restaurants and events.
In the past few years, money and budget have become the biggest challenge in food and beverage marketing. At Noble House, marketing spend has been drastically shifted in many ways – similar to other hotel brands – from the traditional print and direct mail, to also incorporating more advanced social media, digital implications and public relations.
The company has reinvented itself in the marketing world and shifted from traditional marketing venues, focusing more on digital applications and one-on-one guest interaction. By weaning off traditional outlets, the company has become more innovative and resourceful, using social media and electronic outlets as an advantage.
As a brand, we feel that social media and digital application has entirely transformed the way we live, through relationships, business, consumption, communication, and most importantly to us – decision-making in travel and customer service.
Although the shift has presented challenges, Noble House views the overall change as beneficial. Not only is there a cost advantage, but also there's more opportunity for direct guest interaction – a brand promise. Although traditional channels present additional benefits, there is no denying the importance of reaching targeted past, present a future guests, and delivering a more personalized message.
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.