Guestroom Design and Meeting Productivity
How Guestroom Features and Amenities Can Influence Group Meetings
By Larry Mogelonsky President & Founder, LMA Communications | September 07, 2014
Like all other aspects of a hotel, the connectivity afforded to us by the growth of the internet has forever changed the landscape of meetings. In this virtual world, people do not necessarily have to meet face-to-face, or be in the same country, to open a dialogue or efficiently conclude business agreements. But even with this grand technological advancement, the act of meeting together in a preordained conference setting is still an especially productive activity.
When we as hoteliers discuss improving the meeting environment in order to facilitate greater productivity and better states of mind amongst our conference guests, often this conversation is limited to technological, special or service tips pertaining only to the meeting rooms or otherwise designated space. We repeatedly neglect the importance of the guestroom in this context and the reciprocal relationships these private spaces have on public business gatherings.
This is not to say that guestrooms aren't a foremost topic. Only that they are generally scrutinized as a mutually exclusive entity. Thinking about a conference guest's cumulative experience without any such compartmentalization, you will begin to see how in-room modifications can heighten the perceived value of a particular meeting space, thereby increasing word of mouth and demand which can both be leveraged to command a higher ADR.
It's taking a more holistic approach and there are several broad aspects of room design worth considering along these lines. (Note that my language in these opening paragraphs may have insinuated that I am only examining cases where a property is hosting a conference or meeting onsite, but any points introduced can be applied to all hotels who cater to this segment.)
The most salient link between conferences or meetings and any private activity pertains to the desk area of the guestroom. There are many subtle improvements you can make here to increase the quality of work performed and enable multitasking.
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