Hilton Garden Inn Breakfast, Consistency and Quality Throughout the World
By Jonathan Sharp Director, Product Quality & Innovation, F&B, Focused Service Brands, Hilton Worldwide | August 17, 2014
Co-authored by Mark Southern, Director, Product Quality and Innovation, F&B, Americas, Focused-service brands, Hilton Worldwide
Breakfast is the most important meal of the day. Not just for our bodies, but for our business. A satisfying breakfast is the fuel that sets the stage for a day ahead. Likewise, breakfast has proven to be one of the most important brand pillars of Hilton Garden Inn.
An unsatisfying food and beverage experience at breakfast will tarnish everything else that follows during a guest's stay. Getting breakfast service just right is considered one of the most crucial elements to defining a positive identity for a hotel brand.
Before Hilton Garden Inn launched its new breakfast service program in 2012, the brand's breakfast service model varied across properties and regions, making for a different guest experience from hotel to hotel. Some hotels offered a buffet service, other hotels offered full table service, and some offered a hybrid of both. You could stay in two Hilton Garden Inn properties just a few blocks away in the same city, and the impression you walked away with could be completely different.
Regardless of how consistent a hotel has been in all other facets of a stay, it is the food and beverage experience that can define a guest's experience and determine if that guest had a favorable stay. For Hilton Garden Inn specifically, this is especially important as 85% of our guests have breakfast at the hotel, more than any other meal. If expectations are not met in the morning, they won't come back for dinner in the evening.
Not only is breakfast the most popular meal for guests, it is (or should be) the most profitable for owners.