Top Instagram Trends in the Hotel Industry
By Cass Bailey President & CEO, Slice Communications, LLC | February 19, 2017
These days, a lot goes into choosing the perfect hotel. Hotel choice no longer depends solely on the location, price, and amenities; it depends on experience. Customers have become more interested in experiential features instead of whether or not the hotel has a five-star review.
As the phrase goes, many "do it for the gram." When looking to book their stay, the Instagram generation is interested in things that are eye-catching and worthy of sharing with their followers. Just searching the hashtag "wanderlust" reveals millions of images of different travel experiences from around the world.
As a result of the current demand for real-time photos, the hotel industry must utilize this social media platform in a whole new way. Hotels must not only leverage Instagram to expand brand awareness and enhance their reputation, they must use it to stay relevant and top of mind with their customers. This new storytelling format is a captivating way to bring your followers inside the world of your brand.
Instagram has come a long way over the past six years; it is no longer just a place for photo sharing. Instagram has become a lifestyle-and even a career-for many. Ranking as the second most popular social media platform behind Facebook, it has become a vital component in the marketer's toolbox. This visually appealing tool gives hotels the opportunity to show, not tell. By bringing users into a deeper level of the brand's narrative, you are able to create a one-of-kind experience.
Here are the top trends that will shape a business' success on Instagram in 2017.
Leverage Industry Hashtags and Topics
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.