In-Room Spa, In-Room Revenue
By Lynne McNees President, International Spa Association | July 14, 2019
This article was co-authored by Crystal Ducker, Vice President of Research & Communications, International SPA Association (ISPA)
Co-authored by Crystal Ducker, VP of Research and Communications, International SPA Association
Research shows that the majority of prospective spa-goers choose not to visit a spa because of a lack of familiarity and comfortability with the space. For hotels, this prevalent feeling among consumers could keep guests from visiting their spas, depriving the hotel of profits and the guest of an experience they will not soon forget.
What if you could bring the spa to your guests, in the comfort and privacy of their hotel room?
Many hotels have learned this can be done in simple and easy ways, generating revenue without taking on cumbersome overhead costs or staffing issues. They are finding they can fill a gap in the service market by offering in-room spa experiences and amenities without the need for extra staffing. Opening the door for guests to enjoy the limitless benefits of spa in their rooms for small fees boosts revenue and aligns the hotel brand with a passion for wellness experiences. For example, the Ritz-Carlton Los Angeles and Hard Rock Hotels offer similar guided meditations through video-on-demand yoga experiences. Some Four Seasons hotels offer evenings of relaxation with a menu of signature bath salts, body scrubs and shea butters for guests to enjoy at their leisure. For a slight increase in room cost per night, the U.S. MGM Grand and Marriott hotels offer Stay Well features such as aromatherapy, circadian mood lighting and vitamin C showers.
Opening the door for guests to enjoy the benefits of spa in their rooms for small fees aligns the hotel brand with a passion for wellness, which is becoming more and more sought after among traveling professionals.
Know Your Guest