The Impact of Alcohol Trends on Hotel Operations
By Robert J. O'Hara III Attorney, Flaherty & O'Hara, PC | December 2023
Monumental changes in the alcohol industry are well underway.
In the past few years, for example, sales of iconic brands once thought to be incapable of being knocked off the top of the sales charts have plummeted.
Craft beer brands achieved records sales and then as a category dropped precipitously during and since the pandemic, consumers have become more fickle than loyal.
New lawful drinkers are entering the alcohol market with beverage alcohol preferences that appear to be changing from beer first and wine second, to RTDs (ready to drink alcohol beverages, typically spirits-based) and other pre-mixed beverages first to spirits second.
Additionally, the so-called sober curious fad has become more a lifestyle than a fad for many, either because responsible consumption is perceived to be more responsible and sustainable, as well as far healthier.
Equally impactful on alcohol sales is the fact that vast swaths of younger consumers, including but not limited to consumers of alcohol, are more interested in experiences than simple consumption for the sake of consumption.