Cyber Protection for Power Systems in the Age of Generative AI
By James Martin Global Connectivity Product Manager, Eaton | December 2023
Generative AI has quickly emerged as a game-changing innovation for the hospitality industry, one that is only expected to grow in adoption as more hotels harness its capabilities to deliver better operational and guest experiences.
Solutions such as AI chatbots and virtual assistants, for example, enable hotels to deliver real-time services to guests, from streamlining check-in processes to providing tailored recommendations and itineraries for a more personalized customer experience.
These innovations are just scratching the surface of what's possible as new AI technologies emerge.
While the potential of generative AI is great, these systems require significant investments in computing power and storage to run effectively – which calls for hotels to reimagine the power infrastructure needed to meet consumption demands. As hotel executives come to better understand the equipment needed to make AI work for their employees and guests, they should also evaluate their cybersecurity strategies to help safeguard against potential costly cyberattacks.
Balance Risk to Reap Reward
Recent high-profile breaches underscore the urgency for those in the hotel industry to reconsider their approach to cybersecurity. In September, MGM and Caesar's Entertainment fell victim to ransomware attacks that came with significant operational and business costs. While the headlines might have grabbed the attention of other hotel executives, the incidents are hardly outliers. According to the Data Breach Investigation Report (DBIR) by Verizon, ransomware attacks continued an upward trend last year with an almost 13% rise from 2021 – a greater increase than the previous five years combined.