There's no doubt that the speed with which the hotel industry is evolving is accelerating, and more often than not, hoteliers are being forced to constantly evaluate and re-evaluate throughout the year to ensure that revenue is being maximised. Given the growing influence of channel management in recent years, hoteliers across the globe are having to plan very carefully for the future and ensure that the right strategies are in place to work with organisations like Online Travel Agencies (OTAs) - who wield more power than ever before. READ MORE

Service is the way to enhance your bottom line. It needs to be consistent and varied, in order to ensure value to guests and to the company. It is always important to consider different approaches that we do not consider using all the time to add value via service. FIVE of these most important concepts in the following article will refer to this via technology use, employee development (which will translate into customer service satisfaction), while others will directly affect our end user in a positive manner. READ MORE

Finally we are seeing some light at the end of the long dark tunnel! The slow but steady rise in hotel occupancy, forecasted rise in ADR, forecasted rise in RevPAR indicate that "spa times are improving". But wait! We have all realized that we cannot return to business as usual and still maintain the market share that we have previously enjoyed. Yes, times are improving and in addition, our guests have also discovered new expectations, learned new behaviors and changed their selection criteria. To capture the uptick in the travel business, spas will be required to offer more than just "bang for the buck". The word for 2010-2011 is "Quality"... READ MORE

Hotel and resort spas have been under financial duress this past year as more consumers are seeking value for their dollars spent. The cost of typical spa treatments and products is such that spas are perceived to fit into the “luxury” set of services for consumption. Thus, it has become more critical for spas to be creative in their marketing approach while, at the same time, making certain that their promotions are cost effective. This article will focus on the results of a recent spa consumer survey and on offering a few pertinent recommendations for driving revenue to your spa. READ MORE

Spa is definitely not recession proof. This article will help you understand what yield management in spa is about and why it is a tool more and more spas are utilizing for revenue management. Yield Management for Spas outlines the principles, benefits challenges and opportunities of Yield Management in the Spa Industry. As a nation we have grown used to yield management for airlines and hotel rooms why not Spa? Implementation of these proven practices could give you the lift in revenue you are looking for READ MORE