Hotel Media: Upload More Value to Your Online Reputation

By Ann Manion President, Hotel Advantage | May 29, 2011

Upon searching the word "hotel" on YouTube, I got nearly 3 million results. That same effort on Flickr delivered over 6 million images. Some of your hotel's content is in that mix, which is a good thing. But just because your property uploaded a video to YouTube or posted images on Flickr doesn't mean you have a social media campaign that will grow your business.

Beautiful images and short, clever video segments help set guest expectations. Here are some action items you'll want to move on if you haven't already:

  • Get YouTube and Flickr Accounts

YouTube and Flickr are your friends and will help your hotel build a strong online visual reputation. Start a library of photos and videos for sharing. Once you've established a diverse collection of content, place widgets on your website and other marketing collateral to let guests know where they can find your content online.

  • Show the People and the Passion Behind Your Great Hotel

Who will be the subjects of your videos and images? Forget stock photography, that's cold and impersonal. Your customers are more interested in seeing and hearing from the real people that will shape their guest experience. Think about involving members of your team. Look around, you might have a James Beard award winning chef, a doorman that has been with you for more than 30 years, or an outstanding associate you want to show off. Spotlight your staff in your marketing collateral and social media campaigns. One thing's for sure, we've all got to get more comfortable being in front of the lens.

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