Within a given cohort, individuals are on average only 10.5% similar to each other. That means demographic-based marketing efforts will miss the mark roughly 90% of the time. There's a more effective metric for hotel marketing: values. Here's a look at the common hospitality problems a values-driven strategy can solve and a tool for identifying values in your audience. READ MORE

Advanced guest-facing technologies based on artificial intelligence (AI), virtual and augmented reality (VR and AR), or the metaverse currently have different adoption levels and potential in hospitality, but operators should nevertheless consider integrating them in their marketing and sales strategies. In this article, we explore why these solutions may become indispensable for hotels in the future. READ MORE

How to achieve successful metaverse businesses in the hospitality industry? The advent of Mixed Reality glasses would enable everyone to carry portable glasses to experience a layer of the digital world on top of the physical world. Hospitality practitioners should pioneer and prepare to design their desirable digital world as a new marketing initiative to showcase and interact with customers. READ MORE

Sales and marketing have long been key factors for success in the lodging industry. These departments have evolved with other traditional units within lodging. While there is little positive about the pandemic, there are takeaways from the "pivots" that businesses made to survive COVID-19 and business disruptions. One aspect to note is the integration of technology in marketing and sales efforts. For example, marketing channels that are embracing voice searches, the use of Chatbots and more are preparing lodging sales and marketing for the Metaverse. READ MORE

While sustainability has been at the forefront of the hospitality industry for several years, new and evolving tools and trends are giving leaders the opportunity to make meaningful strides forward. How can hoteliers and hospitalitarians become (or maintain) environmental stewardship? READ MORE