Recovery continues in both the corporate and leisure travel markets. While the leisure sector sustains a slow but steady pace, corporate travel has eclipsed the recovery with both strong booking volumes and record-high growth in average daily rates (ADR). However, despite the significant increases in reservations of greater than +24% over 2009 each month since April, according to data reported in The Pegasus View, hotel revenue is still being hampered by weak ADRs, particularly in the leisure sector. What's a hotel to do? Examine and understand the state of their rates, then seize control of their pricing strategy by understanding their market position, their guests and their resources. READ MORE

Mobile marketing is "top-of-mind" among travel & hospitality industry marketers, and for many, it's a bit overwhelming. It goes into that same black hole as social media - too prolific to ignore, potentially promising, but somehow too challenging to map a course forward. And even for those who recognize the importance of including mobile within an integrated cross-channel marketing strategy, where do you begin, how do you do it, and how to you know if you are successful? Regardless of which camp you fall into, the goal of this article is to help you move forward confidently. READ MORE

The fitness industry thrives on trends. Peoples need for the latest and greatest equipment to get them on the fast track to health has spawned countless trends, both beneficial and useless in terms of their effectiveness. Added to this is the boredom that sets in with the same fitness routine it is understandable how the fitness industry must constantly reinvent itself to keep the general population interested in staying fit. This article will highlight some of these key trends that should be integrated into the hotel fitness center. READ MORE

One of the characteristics of the service industry is tangibility. While the product is tangible, service is intangible. Unlike tangible products many services are not measured easily nor can be tested for quality. While it is easy to improve the quality of a product any time it is difficult to improve the quality of services because service is always of a temporary nature. As a hospitality manager the first rule of any good quality service is you should know your customer very well. Gaps model is a conceptual model developed to qualitatively measure service quality. One of the most important gaps is "Expectation of a guest and the perception of management". READ MORE

Social media is at the front desk, is your hotel ready? These days everyone is on social media sites like Facebook, Twitter, and YouTube. In the second of a five part series, in this article we take a look at the best way to engage guests by using Twitter. Twitter is a micro-blogging site that has over 190 million users worldwide. Corporations, businesses, and hotels are using it to instantly connect with their customers. Point-by-point, this article tackles the best methods for engaging guests, driving new business, and improving customer service; all in 140 characters or less. READ MORE