Current Hotel Fitness Center Trends
By Kurt A. Broadhag President, K Allan Consulting | January 23, 2011
The fitness industry is constantly evolving. Each year brings a host of new or improved products and exercise routine. This evolution can be traced to a number of factors - new research findings leading to advances in training techniques, infusion of high-tech ideas, or simply a new creative way to deliver instruction. These factors combine to shape the trends of the fitness industry.
The goal of any successful fitness center is to forecast trends and anticipate member's needs in order to attract and maintain client base. This is achieved by creating the perfect workout environment – a blend of equipment selection, layout, design elements, cleanliness, program components, and general management, all effected by trends within the industry.
The hotel fitness center is unique in that it must incorporate fitness trends in a limited space while also combine those specific to the hospitality industry. Following are some of the top trends hotel fitness centers are incorporating into their operations blending these two industries.
The fitness industry has been slower to adopt environmentally friendly practices than the hospitality industry. As a result, in the past many hotels that incorporated green practices lost oversight in the hotel fitness center. Unfortunately, guests that stayed at hotels because of their environmental responsibility also recognized this. Now more and more facilities are adopting protocol to extend the green ideas into the gym. Equipment manufacturers are developing products that require less energy, incorporate recycled product, and are made from rapidly renewable material. Products are being used in the design and cleaning that are either no or low VOC and friendly to the environment. New building design within the fitness facilities are using high efficient HVAC and lighting systems. Bottom line – the workout environment is healthier and guests respond positively to that.