Travelers are more likely than ever before to book an eco-friendly accommodation. Given these priorities it is essential for hotels and resorts to invest in sustainability and eco-friendly initiatives in a big way in 2023 and beyond. It is equally critical for brands to be consistent with their green commitments and communicate their vision, initiatives and actions to guests frequently. READ MORE

Eco-friendly travel seems to be the hottest trend in tourism, but what are operators really doing to create positive impact? At LVR, we believe that false marketing and greenwashing is hurting real efforts to make sustainable progress. Our industry will not survive if tourist destinations can not withstand the damage. We seek real systems change to mitigate the climate crisis and change our industry for the better. READ MORE

With an increased concern for the environment and community, and new tools at our fingertips, consumers are creating an even bigger market for sustainable travel and the tourism industry has a responsibility to provide. Utilizing the four pillars of sustainability – human, social, economic, and environmental – Mario Mikowski, Board Member of Tabacón Thermal Resort & Spa and Hotel Nantipa addresses the question: how can the hospitality industry move towards a better and brighter future? READ MORE

When hotels become greener, they not only decrease their carbon footprints but also increase the likelihood that eco-conscience consumers will choose their properties. For guests and staff who expect companies to prioritize sustainability, eco-friendly environments create property champions, inspiring loyalty, return visits and recommendations in reviews and conversations. Hospitality-specific technology can play an important role in elevating hotel sustainability. READ MORE

Travel is thriving, yet, headlines claiming travel is not essential are percolating as new reports and urgent recommendations to cease everything possible - including travel - to curb climate change. People will continue to travel as long as they can. As hoteliers, we can provide a responsible travel experience that protects the planet and the bottom line. Here's how. READ MORE