Differentiating Your Hotel's Guest Experience
3 Trends Expected to Boom and 10+ Ways to Embrace Them
By Robert Reitknecht Founder & CEO, HospitalityRenu | December 2023
Innovation is the name of the game in hospitality as hotels hunt for new ways to make their mark and uplevel guest experience.
Many Guest Experience Managers are feeling the pressure to bring fresh new ideas to leadership that translate into hard dollars and work within existing budget and operational parameters.
What does this look like?
My line of work in hospitality consulting requires consistently keeping a finger on the pulse of market trends, and several are swirling about. I did some research, and the numbers confirm: three trends are likely to boom in 2024 and beyond. Read on for the findings of my research and suggestions for how they can be adapted within any hospitality environment.
Work Hard, Travel Hard: The Evolving Business Travel Lifestyle
The Global Business Travel Association reports that global business travel spending has increased 47% year-over-year to top $1 trillion, with 40% of this spend going toward lodging costs – an impressive figure compared to other categories. This is just a hair away from its pre-pandemic total of $1.4 trillion, which is expected to be restored in 2024 and further climb to $1.8 trillion by 2027.